VP of Global Marketing

🌟 We’re Hiring: VP of Global Marketing📍 Location: United Arab Emirates (Remote)🕒 Employment Type: Part-Time💼 Experience Level: Mid-Level to Senior🌐 Work Arrangement: Fully RemoteAbout UsWe are a growth-focused organization building brands, expanding international markets, and creating meaningful customer relationships through data-driven marketing and innovative digital experiences. Our teams operate across markets, channels, and business functions to support sustainable commercial growth.We value strategic thinking, creativity, measurable performance, cultural awareness, and strong leadership. We are looking for an experienced marketing executive who can develop a global vision while translating strategy into scalable regional execution.The RoleWe are seeking an experienced VP of Global Marketing to lead international marketing strategy, brand positioning, demand generation, digital growth, communications, customer acquisition, and market expansion.The ideal candidate is a commercially minded marketing leader with strong experience managing multi-market strategies, cross-functional teams, agencies, budgets, and performance programs.Key ResponsibilitiesDevelop and lead the global marketing strategy in alignment with corporate objectives, revenue targets, and long-term growth plans.Define global brand positioning, messaging, customer value propositions, and market differentiation.Build scalable marketing strategies that can be adapted across regions, cultures, customer segments, and business units.Lead integrated marketing across digital, content, social media, SEO, SEM, email, partnerships, events, PR, and performance channels.Establish global demand-generation and customer-acquisition strategies to support revenue growth.Develop market-entry and expansion strategies for new countries, regions, and customer segments.Partner with sales, business development, product, finance, and executive leadership to align marketing initiatives with commercial priorities.Establish global marketing KPIs, dashboards, budgets, forecasts, and performance-management frameworks.Analyze customer acquisition costs, conversion rates, pipeline contribution, retention, marketing ROI, and campaign performance.Use market research, customer insights, competitive intelligence, and analytics to guide strategic decisions.Lead annual and quarterly marketing planning, resource allocation, campaign prioritization, and investment decisions.Manage relationships with advertising agencies, creative partners, PR firms, technology vendors, media partners, influencers, and strategic marketing suppliers.Build and maintain a high-performing global marketing organization with clear objectives, responsibilities, and performance standards.Coach, mentor, and develop marketing managers and senior professionals across regions and functional areas.Establish effective collaboration between global marketing teams and regional/local market teams.Ensure consistent brand standards while allowing appropriate localization for different markets.Oversee global content strategy, thought leadership, corporate communications, and executive visibility initiatives.Lead strategic campaigns, product launches, corporate initiatives, industry events, and major brand programs.Develop customer lifecycle, retention, loyalty, and engagement strategies in partnership with relevant teams.Drive marketing technology adoption, including CRM, marketing automation, analytics, attribution, and customer-data platforms.Evaluate emerging technologies, AI applications, platforms, and marketing trends that can improve efficiency and customer engagement.Monitor global market trends, competitor activity, consumer behavior, regulatory developments, and emerging opportunities.Present marketing strategy, performance, risks, opportunities, and recommendations to senior leadership.Manage marketing budgets responsibly and ensure spending is aligned with strategic priorities and measurable outcomes.Establish governance around brand, data, content, advertising, communications, and marketing compliance.Ensure marketing activities follow applicable privacy, advertising, consumer-protection, and local regulatory requirements.Identify opportunities to improve marketing efficiency, brand equity, customer acquisition, revenue contribution, and global market presence.RequirementsBachelor’s degree or equivalent qualification in Marketing, Business Administration, Communications, International Business, or a related field is preferred; an advanced degree is advantageous.8+ years of progressive marketing experience, including significant leadership responsibility across multiple markets.Proven experience developing and executing international or global marketing strategies.Demonstrated success in brand development, demand generation, digital marketing, customer acquisition, and commercial growth.Strong understanding of global market dynamics and the ability to adapt strategies to different cultures and customer segments.Excellent spoken and written English communication skills.Additional languages such as Arabic, Mandarin, French, German, Spanish, or other major international languages are advantageous.Strong executive presence, strategic thinking, commercial awareness, and decision-making skills.Proven ability to lead cross-functional teams and influence senior stakeholders.Strong analytical capabilities and experience using marketing performance data to guide investment decisions.Experience managing substantial marketing budgets and external agencies.Strong knowledge of CRM, marketing automation, analytics, attribution, paid media, content, SEO, social media, and digital platforms.Experience with Salesforce, HubSpot, Google Analytics, Adobe, Meta, LinkedIn, or comparable platforms is advantageous.Experience in technology, fintech, financial services, SaaS, consumer, e-commerce, energy, or other high-growth sectors is advantageous.UAE, GCC, MENA, or international market experience is highly advantageous.Professional marketing, leadership, or business certifications are advantageous but not required.What We OfferFlexible part-time executive opportunity within a growth-oriented and internationally focused organization.Competitive compensation aligned with executive-level experience, strategic impact, and leadership responsibilities.Opportunity to shape global brand strategy, market expansion, customer acquisition, and long-term commercial growth.Exposure to international markets, senior executives, strategic partners, customers, technology, and diverse business environments.Professional development opportunities and continuous exposure to emerging marketing technologies, AI, analytics, and global growth strategies.A collaborative leadership culture where innovation, accountability, measurable performance, creativity, cultural intelligence, and sustainable growth are highly valued.