Way finding and User Experience specialist

Role OverviewThe Wayfinding & User Experience Specialist is responsible for planning, designing, implementing and continuously improving wayfinding and user communication systems across ParkPoint-operated locations. The role ensures that customers can intuitively navigate parking facilities, valet operations and related mobility services through clear routes, effective signage, consistent bilingual communication and appropriate information at every decision point.The position conducts regular site assessments, analyses vehicle and pedestrian movement, defines wayfinding strategies, determines signage requirements and locations, and ensures implementation follows ParkPoint brand, operational, accessibility and user-experience standards. The role works closely with Marketing & Communications, Design, Operations, Central Planning, Technology, suppliers, consultants, clients and other project stakeholders across Bahrain, KSA and UAE.Key Responsibilities1. Wayfinding Strategy & Planning· Develop comprehensive wayfinding strategies and navigation systems for parking, valet and mobility environments.· Conduct site assessments, user journey mapping, movement analysis and decision-point analysis before design development.· Map the complete customer journey from property approach and entrance identification through parking or valet handover, service/payment points, pedestrian navigation, vehicle collection and exit.· Evaluate vehicular, pedestrian, accessible and service circulation patterns and understand operational routes before finalizing wayfinding logic.· Identify navigation challenges, conflict points, bottlenecks and areas of user confusion and recommend practical solutions.· Identify what users need to know, when they need to know it and the most suitable communication method at each decision point.· Prepare wayfinding master plans, annotated site plans, signage location plans, route plans and implementation strategies.· Define the required hierarchy of directional, identification, regulatory, operational and informational communication.· Plan wayfinding for entrances, exits, ramps, parking levels, parking zones, pedestrian routes, valet points, pickup/drop-off, payment/service points and other operational areas.· Ensure wayfinding supports traffic flow, operational control, safety and a clear end-to-end customer journey.2. Signage Design & Development· Lead the development of signage concepts, hierarchies, information systems and wayfinding logic.· Define signage types, locations, messaging, dimensions, visibility requirements and design standards.· Establish clear information hierarchy so primary, secondary and supporting messages are presented appropriately for drivers and pedestrians.· Develop and maintain consistent bilingual Arabic/English terminology, signage language and message hierarchy across ParkPoint locations.· Ensure correct Arabic typography, translations, right-to-left (RTL) layout conventions and bilingual information hierarchy.· Maintain consistency in terminology, icons, arrows, typography, sign families and customer-facing messages.· Ensure all physical customer touchpoints follow ParkPoint branding rules and visual communication principles.· Integrate client branding requirements without compromising clarity, consistency or the ParkPoint user experience.· Develop reusable signage standards, templates, icon systems, terminology rules and wayfinding principles across markets.· Review and coordinate signage layouts, schedules, specifications, technical drawings and artwork packages.· Coordinate with the design team, suppliers and consultants to ensure user needs, branding, site conditions and wayfinding requirements are reflected in the final output.· Support environmental graphics and branded customer touchpoints where they contribute to navigation or user communication.· Coordinate physical signage with digital or pre-arrival user communication where relevant.3. Standards, Compliance & Accessibility· Ensure compliance with applicable local regulations, accessibility requirements, municipal standards, transport guidelines and safety requirements.· Apply relevant KSA, Bahrain and UAE signage standards and authority requirements where applicable.· Review projects for compliance with safety, operational and accessibility standards.· Promote universal design principles and inclusive wayfinding solutions.· Ensure accessible routes, accessible parking and related communication are clearly identified.· Monitor updates to relevant regulations and standards and recommend changes to ParkPoint wayfinding guidelines when required.· Account for culturally specific regional requirements, including prayer room/musalla signage, Qibla direction and gender-specific facilities where applicable.· Consider signage material durability and visibility requirements for high-UV, high-heat and outdoor GCC environments.4. Project Management & Coordination· Manage multiple wayfinding and user communication workstreams and site requirements simultaneously.· Coordinate with Marketing & Communications, Design, Operations, Central Planning, Technology, clients, architects, consultants, contractors, suppliers and project stakeholders.· Participate in project meetings, design reviews, site coordination meetings and stakeholder workshops.· Provide wayfinding and user communication requirements early enough to support project planning, mobilization and opening timelines.· Monitor project schedules, deliverables, budgets and implementation progress where applicable.· Coordinate with suppliers on materials, fabrication, mock-ups and installation requirements.· Support procurement by reviewing technical requirements, samples and supplier submissions when needed.· Support client presentations and proposals with wayfinding expertise where required.· Maintain clear documentation, marked-up plans, signage schedules and action trackers for outstanding site issues until closure.5. Site Reviews & Implementation· Conduct regular site inspections and surveys across ParkPoint locations to verify wayfinding, user communication and signage requirements.· Physically walk and document vehicle and pedestrian journeys before defining signage requirements and route logic.· Capture site conditions through photographs, measurements, route observations and marked-up plans.· Verify signage sightlines, viewing distance, placement height, obstruction risks and decision-point timing.· Conduct pre-opening wayfinding readiness audits and identify missing, unclear or incorrectly positioned communication.· Review fabricated signage for quality, compliance, durability, brand consistency and design accuracy.· Monitor installation activities and provide technical guidance during implementation.· Resolve site-related wayfinding issues and recommend practical corrective actions.· Conduct post-installation and post-opening assessments and observe actual user behaviour to identify hesitation, confusion or incorrect route selection.· Recommend improvements based on customer behaviour, recurring directional questions, operational feedback and observed navigation issues.6. Research & Continuous Improvement· Stay informed of industry trends, emerging technologies and innovations in wayfinding, environmental graphic design, parking navigation and user communication.· Evaluate digital wayfinding, smart signage and interactive navigation solutions where they improve the user experience.· Contribute to the development and continuous improvement of ParkPoint internal standards, templates, terminology libraries, icon systems, site-audit checklists and best practices.· Build a lessons-learned library from completed projects and apply improvements to future locations.· Promote consistency across Bahrain, KSA and UAE while adapting solutions to the operational needs of each site.· Use site observations, customer behaviour and operational feedback to continuously improve wayfinding and communication methods.· Support business development activities by providing technical expertise during proposals and presentations when required.Educational Requirements· Bachelor’s degree in Wayfinding Design, Environmental Graphic Design, Graphic Communication Design, Urban Design, Urban Planning, Architecture, Transport Planning, Industrial Design or a related discipline.· Professional training or certification in accessibility, signage systems, transport planning, GIS, user experience, service design or project management is an advantage.· Additional knowledge or training in information design, human-centred design or user experience is preferred.Experience Requirements· Minimum 3–7 years of relevant experience in wayfinding, signage planning, environmental graphic design, transport planning, parking, architecture or a related field.· Proven experience conducting site surveys and translating site conditions into practical wayfinding and user communication solutions.· Experience in parking facilities, airports, malls, mixed-use developments, hospitality, transport hubs, public spaces or other high-traffic customer environments is strongly preferred.· Experience delivering projects in Bahrain, KSA and/or UAE is preferred.· Strong understanding of bilingual Arabic/English signage and regional user communication requirements.· Proficiency in tools such as AutoCAD, Adobe Creative Suite, SketchUp, GIS platforms or similar planning/design tools.· Ability to read architectural, parking and circulation drawings and mark up plans clearly.· Strong stakeholder management and project coordination experience.· Valid driving licence and willingness to travel regularly across Bahrain, KSA and UAE.· Understanding of signage materials and durability requirements for high-UV, high-heat and outdoor GCC environments.