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Web Analyst

EXL · Gurugram, Haryana, India

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Job Title: Adobe Analytics Location – GurgaonJob SummaryWe are seeking a skilled professional with hands-on experience in Adobe Analytics. The ideal candidate will support digital tracking implementation, data validation, and reporting initiatives.Mandatory SkillsStrong hands-on experience with Adobe AnalyticsExperience in implementing and managing tags using Adobe Launch or Google Tag Manager (GTM)Understanding of digital tracking, data layers, and event-based trackingGood to HaveWorking knowledge of SQL for data extraction and analysisExperience with Microsoft Power BI for dashboarding and reportingKey ResponsibilitiesValidate tracking implementations and ensure data accuracyCollaborate with stakeholders to gather analytics requirementsSupport reporting and insights generationImplement and manage tracking solutions using Adobe Analytics