Web Marketing Consultant

About Sia Experience-Marketing AdvisorySia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.Job Description

Location: [SF Bay Area, NYC, or Los Angeles] (Hybrid - 3 days onsite)ImpactThis role sits at the intersection of web, marketing, and execution.

You’ll act as a hands-on partner to the client, supporting go-to-market launches by translating strategy into high-quality web experiences and deliverables.Operating within defined scopes to move work forward, you will conduct research, shape web recommendations, and translate marketing and product needs into clear briefs and actionable web workstreams. You’ll ensure that web is effectively positioned within the broader marketing funnel, from acquisition through engagement. You play a critical role in helping the client make informed decisions about how web supports launches, from structure and content to performance and measurement, while keeping work organized, prioritized, and moving.Key ResponsibilitiesWeb Marketing & ExecutionTranslate marketing initiatives into effective web experiences, including landing pages, campaign pages, and other digital experiencesDevelop clear briefs and requirements that translate marketing, product, audience, and brand needs into actionable web workPartner across design, content, development, and other stakeholders to move work from brief through executionSupport decisions around site structure, content types, and user journeys, including landing page strategy, SEO considerations, and content formatsEnsure web experiences align with broader campaign and product launch goalsGo-to-Market SupportSupport product and campaign launches through targeted tasks, including research, audits, recommendations, planning, and executionConduct analysis on customer journeys, the competitive landscape, and SEO opportunitiesUnderstand how audience, product, brand, and campaign priorities come together across the web experienceContribute to shaping how web fits into the full marketing funnelProject Management & PrioritizationManage day-to-day workflow, balancing multiple incoming requests with varying levels of urgencyTriage and prioritize work effectively, making informed tradeoffs when neededMaintain organization across tasks, timelines, dependencies, and deliverablesCommunicate progress clearly and proactivelyTranslate ambiguous requests into clear requirements, next steps, and executable workstreamsAnalytics & OptimizationUse data to validate decisions and inform recommendationsAnalyze site performance metrics, including engagement, conversion, and traffic behaviorContribute to reporting and dashboards to track performance and impactStakeholder CollaborationPartner closely with the client, maintaining strong alignment and communicationCheck in proactively on direction and approach rather than working in isolationTranslate between teams with different priorities, inputs, and areas of expertiseNavigate different personalities and working styles with strong emotional intelligenceRead the room and adapt communication and execution style accordinglyProvide cross-functional partners with the context and direction needed to move work forward effectivelyWhat Success Looks LikeWeb work is delivered accurately, efficiently, and with strong attention to detailYou demonstrate a clear understanding of how web supports marketing and product launchesYou can take an ambiguous initiative and turn it into a clear brief, plan, and executable web workstreamCross-functional partners have the context and direction they need to move work forwardRequests are properly prioritized, with urgency and impact balanced effectivelyYou take initiative while staying aligned, proactively checking direction and avoiding misstepsThe client trusts your judgment and sees you as a reliable, thoughtful partnerWeb recommendations are grounded in both marketing strategy and performance dataYou operate independently within your scope without needing excessive directionWork is organized, timelines are managed, and nothing falls through the cracksYou contribute to smarter decisions around site experience, structure, and measurementThis job description is not intended to be all inclusive. Duties, responsibilities, and qualifications may be added, deleted, or modified at any time based on business needs.Qualifications4–7 years of experience in web marketing, digital marketing, or closely related roles, such as web strategy, web marketing management, digital experience, or marketing operations ideally in a management consulting settingExperience developing briefs, requirements, and project plans for web initiativesExperience supporting marketing or product launches and contributing to web strategy and execution, without necessarily owning full programs end-to-endStrong understanding of how web fits into the full marketing funnel, including acquisition, engagement, and conversion, with knowledge of:Landing page strategySEO fundamentalsContent structure and user journeysExperience using data to inform decisions, including familiarity with web analytics, dashboards, and performance metrics such as traffic, engagement, and conversion behaviorDemonstrated ability to manage and prioritize multiple workstreams, especially in environments with shifting or ambiguous prioritiesExperience working cross-functionally with marketing, product, creative, design, development, or related teamsAbility to translate inputs from multiple stakeholders into clear, actionable web requirements and workstreamsAbility to operate with autonomy within a defined scope while proactively aligning with stakeholdersBachelor's degreePreferredFamiliarity with SEO basics and how they integrate into web content workflowsConsumer hardware, e-commerce, or devices web marketing backgroundExperience with project management toolsContent strategy experience, including educational guides, product exploration, or editorial calendarsAgency coordination experienceAdditional InformationCompensation & Benefits Sia invests in total rewards that support how our people work, live, and grow.Compensation Base Salary: $130,600–$135,700. Actual compensation within this range will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by applicable law.Annual Performance BonusBenefits Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP401(k) with company match and immediate vesting; HSA and FSA optionsCollege savings and student loan repayment programsPaid parental leave; generous PTO, nine company holidays, and one floating holidayCell phone stipend; well-being and professional development programsBenefits are subject to applicable plan terms and eligibility requirements.Workplace Sia values in-person collaboration. When serving clients, consultants may be required to work onsite at a client location based on engagement needs. Between client engagements, consultants are expected to work from a Sia office or approved coworking location at least three days per week. Candidates should reside within a reasonable commuting distance of a Sia office or approved coworking location. Sia maintains offices and coworking arrangements across multiple U.S. markets, including New York City, Charlotte, Greater Seattle, San Francisco Greater Bay Area, Los Angeles, Houston, Atlanta, Baltimore, Chicago, Washington D.C.Work Authorization Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.Our CommitmentAt Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.