Wordpress Developer

Senior WordPress Developer - Custom Coding - Page Builders · Frontend & Backend Experience: 5+ Years (Custom Coding, with page builder exposure)Role Type: Full-time / On-site or RemoteDepartment: Technology / Web DevelopmentRole OverviewWe are looking for a Senior WordPress Developer who can build and maintain WordPress websites through custom code, and who is equally comfortable working with page builders when a project calls for it. The ideal candidate has strong expertise in PHP, MySQL, HTML, CSS, and JavaScript, a deep understanding of WordPress architecture, and the ability to independently handle custom development, technical SEO fixes, performance optimization, and security hardening.Custom coding must be the candidate’s core strength. Page builder experience (Elementor, Divi, WPBakery) is expected as a working skill for faster delivery on client projects, but it cannot be the only way the candidate can build. The candidate must be able to write, debug, and maintain custom code independently — including reviewing and fixing code generated with AI tools — and must be able to own a project end to end.Key ResponsibilitiesBuild custom WordPress solutions and write custom code wherever plugins or builders are insufficientWork confidently with page builders (Elementor, Divi, WPBakery) where the project or client stack requires it, including custom CSS/JS on top of builder layoutsDevelop custom WordPress themes and plugins from scratch using PHP, HTML, CSS, and JavaScriptConvert Figma/PSD designs into pixel-perfect, responsive WordPress websitesCustomize and enhance existing themes and plugins as per business requirementsWork extensively with WordPress hooks, filters, actions, and template hierarchyHandle backend development including custom REST APIs, MySQL database queries, and third-party integrationsIdentify and fix Core Web Vitals issues (LCP, INP, CLS), render-blocking scripts, and page speed bottlenecksTroubleshoot and debug complex technical issues using browser DevTools, PHP error logs, and WordPress debug modePerform WordPress security hardening, malware scanning, and hacked-site recoveryImplement technical SEO fixes including schema markup, redirect management, and custom template optimizationUse SEO tools such as SEMrush, Ahrefs, Google Search Console, and PageSpeed Insights to pick up site issues and act on themReview and debug AI-generated code confidently before deploymentManage staging/production deployments, hosting environments, and server-level configurationTake full ownership of assigned projects — scoping, execution, timelines, testing, and delivery — with minimal supervisionEnsure websites are mobile-friendly, cross-browser compatible, and high-performingCollaborate with designers, SEO teams, and stakeholders to deliver business-focused solutionsGuide and mentor junior developers where applicableRequired SkillsStrong expertise in HTML5, CSS3, JavaScript, and PHP — must be able to write code from scratch, not just configure pluginsHands-on experience with both custom development and page builders (Elementor, Divi, WPBakery), with custom coding as the primary strengthAdvanced experience in custom WordPress theme and plugin developmentSolid understanding of PHP and MySQL — writing custom queries, optimizing them, and handling database-level troubleshootingDeep understanding of WordPress architecture: template hierarchy, hooks, filters, functions.php, child themes, wp-config.php, and WordPress file structureExpertise in custom post types, taxonomies, and advanced custom fields (ACF)Working knowledge of SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics, and the ability to action the issues they reportProficiency in browser DevTools, PHP error logs, and WordPress debug mode for troubleshooting frontend and backend issuesStrong knowledge of responsive design, Flexbox, CSS Grid, and modern UI practicesWorking knowledge of Core Web Vitals (LCP, INP, CLS), render-blocking resources, lazy loading, image optimization, and caching strategiesExperience with WordPress security hardening, malware scanning, hack recovery, and .htaccess/wp-config.php-level fixesExperience with API integrations and backend logic developmentComfortable using AI-assisted coding tools with the ability to independently review, debug, and maintain AI-generated codeAbility to handle a project independently from start to finish, including client-facing communication where required3–5+ years of experience specifically in custom WordPress development — page-builder-only experience does not qualifyPreferred Skills (Good to Have)Working knowledge of other CMS platforms such as HubSpot CMS, OpenCMS, Shopify, Joomla, or DrupalHosting and server knowledge — AWS (EC2, Lightsail, S3, Route 53), Hostinger, cPanel, DNS management, SSL setup, and basic server troubleshootingExperience with WooCommerce customization (custom payment flows, cart logic, product pages)Experience with Git/version control systemsExperience with staging/production deployments and environment managementFamiliarity with technical SEO best practices (schema, structured data, redirect management)Exposure to headless WordPress or modern JavaScript frameworks (optional)Important Note on Page Builder ExperiencePage builder experience is required, but only alongside real custom coding ability. Candidates who have worked primarily or exclusively with Elementor, Divi, WPBakery, or other page builders without hands-on custom coding experience will not be considered. Builders are a delivery tool, not the candidate’s only method of development.Experience & Qualification5+ years of custom WordPress development experience (mandatory) — page-builder-only experience does not qualifyDemonstrable portfolio of custom-coded WordPress projects (required at interview stage); page-builder projects may be shown as supporting workBachelor’s degree in Computer Science / IT or related field (preferred)Preferred Candidate ProfileStrong problem-solving and debugging skills — confident with browser DevTools and WordPress error logsAbility to write clean, scalable, and maintainable code without reliance on page buildersExperience handling complex and high-traffic websites independentlyAbility to independently diagnose and resolve plugin conflicts, theme issues, and performance bottlenecksAbility to run a project on their own — planning, prioritizing, updating stakeholders, and delivering on time without hand-holdingExcellent communication and collaboration skillsShortlisting Note — Practical AssessmentShortlisted candidates will be required to complete a live practical test (approx. 90 minutes) covering: custom CSS/JS debugging using browser DevTools, WordPress functions.php usage, plugin conflict resolution, Core Web Vitals explanation (LCP, INP, CLS), basic schema implementation, hacked-site recovery approach, and a short task on a page builder to confirm working familiarity. Candidates who cannot demonstrate these skills live will not proceed regardless of prior experience claimed.