蚂蚁国际-整合营销-万里汇 WorldFirst

Responsibilities

Deeply understand the company's global business strategy, product roadmap, and the core pain points and needs of target customers (such as cross-border e-commerce sellers and foreign trade enterprises). Develop integrated marketing strategies aligned with these insights to reinforce WorldFirst's industry-leading brand perception.Execute various initiatives including summits, salons, and product launch events. Continuously monitor and analyze trends in the cross-border e-commerce industry and evolving seller requirements. Innovate and enrich content experiences to boost customer engagement and brand influence, thereby improving customer acquisition efficiency, fostering deeper collaboration with key accounts, and enhancing promotion of priority products.Maintain close communication with domestic and international teams, as well as clients and partners across different countries and markets. Drive resource integration and cross-border collaborations to elevate customer experience and ensure efficient delivery of brand value.Leverage data-driven insights to continuously optimize event content and iterate marketing strategies for sustained improvement.

Requirements

Bachelor's degree or above.Proven track record of independently planning and leading large-scale events.Excellent both Chinese and English proficiency, capable of producing international-quality content and communicating effectively in global settings.Minimum 5 years of experience in B2B marketing, offline event planning and execution; prior relevant background in cross-border e-commerce, payments, or internet industries is highly preferred.Strong project management skills, with demonstrated ability in resource integration and coordinating internal/external stakeholders.Highly results-oriented and goal-driven mindset.Outstanding communication, teamwork, and multitasking capabilities.