Marketing Specialist Resume Example & ATS Keywords
Worked marketing specialist resume example: professional summary, achievement bullets, core skills, and the ATS keywords recruiters filter on — plus writing tips. Free.
Build this resume freeExample professional summary
Digital marketing specialist with 4 years across paid, SEO, and lifecycle. Scaled paid acquisition to $60k/mo at a 3.2 ROAS and grew organic traffic 180% in 12 months for a B2C brand.
Example achievement bullets
- Scaled Meta + Google spend from $8k to $60k/mo while holding blended ROAS at 3.2.
- Grew organic sessions 180% in 12 months via content clusters and technical SEO fixes.
- Lifted email revenue 25% by rebuilding lifecycle flows (welcome, cart, win-back) in Klaviyo.
Core skills to list
- Paid media (Meta, Google Ads)
- SEO
- Email / lifecycle marketing
- Google Analytics (GA4)
- Content marketing
- Copywriting
- A/B testing
- Marketing automation
ATS keywords recruiters filter on
- ROAS / CAC
- conversion rate optimization
- social media
- influencer campaigns
- landing pages
- attribution
Writing tips
- Spend levels and ROAS/CAC are the scope signals — a specialist managing $60k/mo reads senior.
- Channel names are filters: list each platform (Meta, Google, TikTok, Klaviyo) explicitly.
- Separate acquisition from retention work; hiring managers staff for one first.
- One bullet on a failed test you learned from reads as maturity, not weakness.