Area Sales Manager

PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Area Sales Manager covering Lagos, Nigeria, on a contractor basis reporting to the Country Manager. Founded in 1904, Portwest has become one of the fastest growing workwear companies in the world currently employing over 6,000 staff worldwide. With 1400 styles across more than 20 ranges, we design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities.We’re on a mission to become the world’s most requested PPE and Safety Wear Brand.JOB SUMMARY: As the Area Sales Manager for Lagos, you will bring your PPE and/or workwear sales experience to sell Portwest products to distributors in the territory. As Area Sales Manager you will open new and develop existing distribution channels in this fast-paced outside sales position. You should be able to work well alone and collaborate with the Regional Sales Manager to continue to build upon the company’s success in the region.Key ResponsibilitiesBuild quality business relationships with new and existing accountsConduct daily face-to-face sales meetings to maintain and develop relationships with distributors and end users throughout your territoryIdentify new business opportunities and complete sales planningUtilize solutions-based strategies to win new business on a continuous and consistent basisIdentify existing customers with high growth potential and create a roadmap for their further developmentEngage in consultative selling by identifying customers’ needs and providing a Portwest solution to meet those needsDevelop clear and effective written proposals/quotations for current and prospective customersFocus on selling new Portwest products by bringing samples to each meetingEnsure effective after-meeting follow-up to close salesConduct ongoing development of market intelligence, including marketing events such as trade shows, seminars, and exhibitionsDrive significant growth into target industry segments and designated channelsRequirements3+ years' experience in PPE, workwear, safety wear or industrial product sales.Previous experience working for a PPE manufacturer, distributor, reseller or industrial supplier.Strong understanding of the Nigerian PPE and industrial safety market.Experience managing distributor and end-user relationships.Proven ability to identify new business opportunities and grow existing accounts.Experience conducting regular face-to-face customer meetings and managing a sales territory.Ability to work independently while collaborating effectively with regional and local teams.Good planning, organisational and reporting skills.Proficiency in Microsoft Office and CRM systems.Must be based in Lagos or willing to relocate.Valid driving licence and willingness to travel extensively within the territory.Company AwardsGreat Place To Work 2024 Private Irish Business of the year – Export Industry Awards 2025Gold Ecovadis Sustainability Rating 2026Applicants must have a right to live and work in the relevant jurisdiction.Portwest is an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.