Assistant Professor – Marketing

Role ObjectiveSOIL School of Business Design is seeking an academically accomplished and industry-relevant faculty member in Marketing with expertise in both foundational marketing disciplines and emerging areas of digital and technology-driven marketing.The incumbent will be responsible for delivering high-quality teaching, developing contemporary curricula, mentoring students, and contributing to impactful research. The ideal candidate should be capable of teaching core marketing courses while bringing specialized expertise in areas such as Growth Marketing, Digital Analytics, Marketing Technology (MarTech), Generative AI, Agentic Automation, Revenue Management, Digital Commerce, and AI-enabled customer experiences.The role requires a forward-looking educator who can bridge marketing theory, data-driven decision-making, emerging technologies, and real-world industry applications through experiential learning, live projects, case studies, and industry engagement.Key Responsibilities1. Teaching Excellence & Curriculum DevelopmentDesign, develop, and deliver engaging courses across foundational marketing disciplines, including Marketing Management, Consumer Behaviour, Brand Management, Market Research, and Strategic Marketing.Teach specialized, new-age marketing courses aligned with evolving industry practices and technological advancements. These may include:Growth Marketing & Digital Analytics: Growth strategy, performance marketing, marketing funnels, customer acquisition, conversion optimization, attribution, and data-driven campaign measurement.MarTech & AI-Driven Creator Economy: Marketing technology ecosystems, marketing automation, creator and influencer marketing, AI-enabled content strategies, and creator-led business models.AI-Driven Marketing: Generative AI & Agentic Automation: Applications of Generative AI in marketing, AI-powered campaign development, personalization, marketing workflows, and agentic automation in marketing operations.Pricing Strategies & Revenue Management: Pricing frameworks, customer willingness to pay, price optimization, revenue management, and data-driven pricing decisions.Digital Commerce Strategy: Retail Media & Lifecycle Marketing: Digital commerce strategy, retail media networks, customer lifecycle management, retention, loyalty, and customer lifetime value.Immersive Retail & AI: AI-enabled retail experiences, immersive commerce, virtual shopping experiences, personalization, and emerging applications of AI in retail.Integrate contemporary tools, platforms, case studies, simulations, and real-world business challenges into teaching.Apply experiential and practice-oriented pedagogies, including live projects, industry assignments, business simulations, and case-based discussions.Contribute to curriculum design, course material development, assessment frameworks, and continuous academic improvement.Keep course content updated with emerging marketing technologies, industry trends, and evolving business models.2. Student Mentoring & DevelopmentMentor students on academic progress, career pathways, and professional development in traditional and emerging marketing roles.Guide students in applying marketing frameworks, analytical tools, and AI-enabled solutions to real-world business problems.Support student projects involving growth strategy, digital campaigns, marketing analytics, creator economy, digital commerce, and AI-driven marketing.Help students develop analytical thinking, commercial acumen, creativity, and technology-enabled marketing capabilities.Facilitate industry projects, competitions, and applied learning opportunities that strengthen students' career readiness.3. Research & Scholarly ContributionsConduct high-quality research in Marketing, Digital Marketing, Marketing Analytics, Artificial Intelligence in Marketing, Consumer Behaviour, and related fields.Publish research in reputed, peer-reviewed academic journals, with a focus on high-impact publications.Explore emerging research themes, including AI-enabled marketing, consumer engagement, digital commerce, marketing effectiveness, pricing, and customer lifecycle management.Seek research funding through competitive grants, industry collaborations, and other external sources.Collaborate with academic peers and industry practitioners on research projects, publications, and knowledge-sharing initiatives.Present research findings at academic conferences, seminars, and professional forums.4. Industry Engagement & Institutional ContributionBuild relationships with marketing leaders, digital-first businesses, technology providers, consulting firms, and industry practitioners.Facilitate guest lectures, industry workshops, live consulting projects, and industry-academia collaborations.Bring relevant industry practices, emerging tools, and real business challenges into the classroom.Contribute to executive education, faculty development, academic committees, and institutional initiatives as required.Support the institution's efforts to strengthen industry relevance, innovation, and experiential learning in management education.Qualifications & ExperienceAn earned Ph.D. in Marketing or a Ph.D. in the final stages of completion in Marketing.A Master's degree in Marketing, Management, Business Administration, or a relevant discipline.A strong record of teaching excellence, preferably in management education.Demonstrated expertise in one or more emerging marketing domains, such as Growth Marketing, Digital Analytics, MarTech, AI-driven Marketing, Marketing Automation, Pricing and Revenue Management, Digital Commerce, Retail Media, or AI-enabled Retail.A demonstrated track record of scholarly research and publications in reputed academic journals, preferably high-impact journals.A minimum of 2+ years of relevant professional experience after completing a Master's degree is desirable.Prior industry experience in marketing, digital strategy, growth, marketing analytics, e-commerce, revenue management, or marketing technology will be a significant advantage.Experience in curriculum development, industry-linked projects, case-based teaching, or experiential learning will be preferred.Key Skills & CompetenciesStrong command of foundational marketing concepts and contemporary marketing practices.Specialized knowledge of new-age marketing domains and the ability to translate emerging technologies into practical business applications.Understanding of digital marketing platforms, marketing analytics, campaign measurement, customer data, and performance metrics.Familiarity with Generative AI tools, marketing automation platforms, MarTech ecosystems, and AI-enabled marketing workflows.Ability to teach pricing, customer lifecycle management, digital commerce, and data-driven marketing decisions.Excellent classroom facilitation, presentation, and student engagement skills.Strong research, academic writing, and analytical capabilities.Ability to design hands-on assignments, industry projects, and case studies using real-world marketing challenges.Strong communication, collaboration, and stakeholder management skills.Commitment to continuous learning and keeping pace with emerging marketing technologies and industry developments.