Brand Manager (Beauty)

About the Brand & RoleWe are expanding our dynamic portfolio in the vibrant beauty and skincare landscape. As a key growth driver for our skincare division, you will shape the voice, positioning, and market presence of our flagship and emerging skincare lines. If you are passionate about radiant skin, clean beauty, and innovative formulations, and love turning consumer insights into high-impact campaigns, this is your arena to shine.Key Responsibilities1. Brand Vision & Growth MappingFormulate and drive comprehensive brand roadmaps and lifecycle strategies to hit ambitious market share and revenue targets.Deep-dive into skincare consumer habits, beauty trends, and competitor movements to uncover untapped market segments and white-space opportunities.Guard and elevate brand equity across all consumer touchpoints, ensuring a cohesive and premium brand story.2. Omnichannel Campaigns & Creative DirectionSpearhead end-to-end 360-degree marketing campaigns, spanning digital platforms, social communities, KOL/KOC ecosystems, and experiential activations.Collaborate synergistically with in-house creatives and external agency partners to produce scroll-stopping visual assets and compelling storytelling.Constantly optimize campaign metrics in real-time, leveraging data analytics to maximize ROI and engagement.3. Skincare Innovation & Product LifecycleOversee new product development (NPD) pipelines and go-to-market strategies for upcoming skincare launches, from ideation to retail shelves.Coordinate cross-functionally with R&D, commercial sales, trade marketing, and regulatory teams to ensure product claims, USPs, and launch timelines hit the mark.4. Financial & Partnership StewardshipOwn the dedicated brand marketing budget, executing allocation, forecasting, tracking, and P&L reconciliation with fiscal discipline.Build and nurture strategic partnerships with key industry players, creators, and vendors.Requirements & QualificationsEducation: Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.Experience: 3+ years of hands-on brand management or product marketing experience, specifically within the skincare, derma-cosmetics, or beauty sector.Industry Know-How: Deep familiarity with skincare routines, active ingredients, beauty consumer psychographics, and current retail/digital beauty trends.Skillset: Exceptional project management capabilities, strong analytical mindset (comfortable reading sales data and campaign metrics), and a natural flair for creative storytelling.Language: Professional fluency in both Vietnamese and English.Rewards & BenefitsCompensation: Attractive base salary + 13th-month bonus + performance-driven business bonuses.Perks: Special occasion gifts, monthly lunch allowance, and full work-from-office equipment support.Healthcare & Insurance: Complete Social Insurance + Premium Healthcare Coverage (Bao Viet) + Annual health checkups.Growth: Yearly performance and salary appraisals in a fast-paced, creative, and collaborative environment.Working Hours & LocationSchedule: Monday to Friday (9:00 AM – 6:00 PM) & Saturday morning (8:30 AM – 12:30 PM with flexible WFH options).Office Location: Colorkey VN Building, 39/5 Tran Nhat Duat, Tan Dinh Ward, HCMC.