Brand Marketing Manager
MÙA Craft Sake · Ho Chi Minh City, Vietnam
Tailor my CV for this job — freeBrand Marketing Manager
The word mùa means "season" in Vietnamese, and it shapes everything we do.It starts with MÙA Craft Sake, brewed in Vietnam with the same care for season and craft that runs through our kitchens. Our sake is at the heart of our tables and our events, and this winter it reaches more people than ever with the launch of our first Ready-To-Drink (RTD) sparkling sake. From our brewery to our kitchens, we build experiences that honour Vietnamese ingredients, celebrate the people who grow and make them, and treat sustainability not as a slogan but as a daily practice.We're a growing group of 3 concepts across Ho Chi Minh, Hoi An and Dalat, each with its own character but united by a shared belief that food and drink should mean something: to the guest at the table, to the team behind the pass and the bar, and to the community around us. We're proud of what we've built, and we're only getting started.We're looking for a Brand Marketing Manager to help grow the MÙA ecosystem and be a part of bringing our brand to the next level. The RoleYou will lead the marketing & brand strategy and execution across MÙA Hospitality and MÙA Craft Sake portfolio of products. You will work closely with the CEO, F&B, Sales and Creative Team to drive both brand awareness and business growth.Key ResponsibilitiesBrand & Campaign Management
- Develop and execute annual and quarterly marketing plans.
- Own the marketing and campaign calendar.
- Plan product launches, promotions and seasonal campaigns.
- Ensure consistent brand positioning across all customer touchpoints.Content & Creative Planning
- Own the social content calendar and campaign roadmap.
- Develop creative briefs for the Art Director and Creative Team.
- Ensure content supports commercial and brand objectives.Performance Marketing
- Manage Meta, Google, TikTok and other paid media channels.
- Work with internal teams and agencies to optimize campaigns.
- Monitor customer acquisition, ROAS and campaign performance.
- Develop CRM and retention initiatives where applicable.Community, Partnerships & Sponsorships
- Develop partnerships with creators, brands and event organizers.
- Manage sponsorship opportunities and collaborations.
- Build community engagement programs and brand activations.Hospitality & Beverage Marketing
- Drive traffic, customer acquisition and retention.
- Support Horeca activations and trade marketing initiatives.
- Plan RTD launch campaigns, sampling programs and consumer activations.
- Work closely with Sales to improve visibility, trial and sell-through.Events & Activations
- Plan and execute launches, tasting events and brand experiences.
- Manage budgets, vendors and campaign performance.Team Management
- Manage marketing and trade executives
- Work closely with art director and in house media teamRequirements
- 5+ years experience in Brand, Marketing or Growth Marketing.
- Experience in hospitality, beverage, FMCG or lifestyle brands preferred.
- Strong understanding of performance marketing and digital channels.
- Experience managing campaigns, partnerships and events.
- Commercially minded with strong project management skills.
- Comfortable working in a fast-paced entrepreneurial environment.Success Looks Like
- Increased traffic and customer engagement.
- Stronger brand awareness and community growth.
- Effective content and campaign execution.
- Successful RTD and sake activations.
- Measurable growth in sales, customer acquisition and retention.Ideal CandidateSomeone who is comfortable in a fast pace startup environment while developing ideas, people and processes along the way.