Business Development Lead– Business Applications

Alnafitha IT is a leading independent provider of IT services and solutions in Saudi Arabia, founded in 1993. As a fully Saudi-owned company, we have established ourselves from a startup business to a market leader, offering a comprehensive range of IT solutions tailored to meet the unique requirements of our clients. Our expertise spans across various domains, including Microsoft, AWS, ManageEngine, and Zoho Solutions, ensuring that we deliver strategic IT solutions that drive digital transformation and operational excellence to our clients. With over 30 years of experience, Alnafitha IT has successfully completed more than 4,000 projects, serving over 3,000 satisfied customers, and collaborating with 65+ partners. Our commitment to excellence is evident in our customer-centric approach, which emphasizes engagement, collaboration, and a relentless pursuit of quality in every interaction Our vision is to be the Kingdom's most customer-centric provider for digital transformation and consultation, fostering innovation and excellence in all our solutions. We are dedicated to optimizing operational efficiency and ensuring effective resource utilization to enhance customer satisfaction and profitability At Alnafitha IT, we believe in empowering our employees and nurturing their growth, which is essential for driving leadership in technology and customer satisfaction. As we continue to expand our presence in the IT landscape, we remain committed to delivering cutting-edge solutions that not only meet but exceed our clients' expectations. Job Summary/Objective The Business Development Lead – Business Applications supports the execution of the assigned Business Applications portfolio (Microsoft Dynamics 365 and Power Platform) by translating defined strategies into disciplined sales, pipeline, partner, and customer-facing activities. The role supervises and coordinates the presales and BD team on business applications opportunities, provides functional-level guidance on solution scoping, proposals, and demonstrations, and tracks performance, while contributing to solution development and deal success.

Key Responsibilities

• Business Execution & Performance Support Support the execution of approved business plans and portfolio objectives for Business Applications by tracking revenue, pipeline, and margin-related activities. Monitor assigned KPIs (pipeline coverage, opportunity progression, win rates, attach rates) and escalate risks or deviations to the Business Development head. Contribute to forecasting inputs, pipeline updates, and periodic performance reports. Ensure business activities comply with approved pricing models, partner rules, and internal governance standards.
• Offering Enablement & Solution Support Support the rollout and maintenance of approved Business Applications offerings (e.g., Dynamics 365 CRM / ERP and Power Platform solutions) within assigned portfolios. Assist in updating service descriptions, value propositions, use cases, and standard collateral for Business Applications. Participate in internal enablement sessions to ensure readiness of presales and BD resources on current Business Applications offerings and platform updates. Provide structured feedback from customer engagements and sales cycles to support offering improvement initiatives.
• Sales Execution & Pipeline Management Actively support opportunity identification, qualification, and progression across Business Applications opportunities (CRM, ERP, workflow automation, and digital transformation). Supervise proposal activities, including solution briefs, RFP responses, technical documentation, partner inputs, commercial templates, and internal approvals, reviewing for quality, accuracy, and completeness before submission. Support complex opportunities through solution positioning, value articulation, and competitive inputs. Enforce disciplined pipeline hygiene in CRM systems and sales tools. Track opportunity milestones and ensure timely follow-up, internal alignment, and closure activities.
• Solution Scoping, Demonstration & PoC Oversight Guide the presales team in translating customer requirements (business processes, CRM, ERP, and workflow automation) into conceptual solution scope aligned with standard business application frameworks and best practices. Review the solution concepts, process flows, architecture diagrams, and use case scenarios prepared by presales for proposals, and escalate feasibility questions to delivery, consulting, or technical leads. Plan and coordinate demonstrations and proofs of concept (scope, schedule, environment readiness, and success criteria), supervising their preparation by Presales Solution Professionals rather than building or configuring them directly. Ensure customer feedback from PoC sessions is captured in structured summaries and shared with the relevant teams. Coordinate with delivery, consulting, and technical teams so that feasibility is validated during the presales stage.
• Partner & Vendor Coordination Support day-to-day engagement with assigned partners, vendors (e.g., Microsoft Business Applications), and ecosystem stakeholders. Supervise lead registrations, deal approvals, incentive submissions, and partner compliance documentation. Track partner performance indicators and support preparation for partner reviews and joint meetings. Assist in managing certifications, authorizations, and specialization requirements (e.g., Dynamics 365 and Power Platform) in coordination with the Business Development Lead.
• Customer Engagement & Opportunity Support Participate in customer meetings, discovery sessions, workshops, and solution discussions on business applications needs as a contributing team member. Support requirement gathering, solution scoping, and clarification activities. Maintain professional client relationships and act as a reliable point of contact for ongoing opportunity-related matters. Ensure smooth handover of qualified opportunities from presales to delivery or PMO teams.
• Team Coordination & Task Supervision Plan, assign, and monitor daily and weekly tasks for the Business Applications presales team within the assigned scope. Act as the “go-to” person for operational, execution-related, and functional Business Applications questions within the team. Provide guidance, coaching, and on-the-job support to ensure task accuracy and timely delivery. Track workload distribution and flag capacity or performance issues to the Business Development Lead. Support the team’s knowledge development on Dynamics 365 and Power Platform through enablement sessions and knowledge sharing.
• Process Discipline & Continuous Improvement Apply established business development, sales, and partner processes consistently across activities. Identify inefficiencies, bottlenecks, or recurring execution issues and propose incremental improvements, including to proposal templates, demo assets, and presales tools. Ensure adherence to internal controls, approval workflows, and documentation standards. RequirementsQualifications Education: Bachelor’s degree in Business Administration, Information Technology, Computer Science, Business Information Systems, or a related field. Experience: 8–10 years of experience in Business Development, Sales Operations, Presales, or Commercial roles within technology, consulting, or services environments, including exposure to business applications (CRM / ERP) opportunities and coordination of team activities. Solid functional expertise in business development execution and sales support. Strong understanding of pipeline management, bid processes, and partner engagement models. Working knowledge, at a functional and supervisory level, of the Microsoft Business Applications stack: o Dynamics 365 (Sales, Customer Service, Finance, or similar modules) o Power Platform (Power Apps, Power Automate, Power BI) — functional level Understanding of business process design, workflow automation, and integrations between business applications and other systems, sufficient to guide solution scoping and review proposals. Awareness of data security, compliance, and governance within business applications. Ability to contribute to solution development and resolve moderately complex commercial or operational issues. Proficient in CRM tools, sales reporting, and standard BD methodologies. Ability to plan, assign, and monitor team tasks and to coach team members on accuracy and timely delivery. Effective communicator with team members and immediate stakeholders, for both technical and non-technical audiences. Execution focused with strong attention to detail. Organized and capable of planning and scheduling team activities. Use judgment to balance priorities within defined guidelines. Collaborative, dependable, and improvement oriented. Certifications (Preferred) Microsoft Dynamics 365 or Power Platform fundamentals-level certification.