Chief Marketing Officer

Role OverviewWe are seeking a commercially driven Chief Marketing Officer to lead the global marketing strategy across our international mobile business.The CMO will be responsible for building brand strength, accelerating customer acquisition and improving customer lifetime value across prepaid, postpaid and digital channels. The role will bring together brand, digital performance, customer marketing and local market execution under a clear commercial plan.This is a hands-on leadership position requiring deep consumer telecom experience, strong commercial judgement and a proven ability to turn marketing investment into measurable growth.Key ResponsibilitiesGlobal Marketing StrategyDevelop and deliver the global marketing strategy, translating business objectives into clear priorities, budgets and country plans.Balance consistent global brand positioning with the needs of individual markets, customer segments and distribution channels.Partner with commercial and country leadership to grow subscribers, revenue and market share.Brand, Proposition and Customer InsightStrengthen the company’s positioning, customer promise and brand identity across markets.Use customer research, competitor analysis and market insight to identify growth opportunities.Work with Product and Pricing to develop and launch compelling prepaid, postpaid, data and international calling propositions.Lead integrated campaigns that give customers clear reasons to choose and stay with the brand.Digital Acquisition and Online GrowthLead paid media, SEO, affiliates, social media, influencer marketing and strategic brand partnerships.Grow online and app acquisition, improving conversion across the customer journey.Establish clear accountability for customer acquisition cost, return on advertising spend and acquisition quality.Build internal marketing capability and manage agencies against measurable outcomes.Customer Value and RetentionPartner with CVM leadership to improve onboarding, engagement, recharge frequency, retention and customer lifetime value.Align acquisition campaigns with lifecycle communications, cross-sell and upsell activity.Use customer segmentation and behavioural data to improve campaign relevance and reduce churn.Retail and Channel MarketingSupport SIM sales through effective retail, dealer and distributor marketing.Develop trade campaigns, point-of-sale materials and local activation plans with country sales teams.Ensure brand and promotional execution is consistent across physical and digital customer touchpoints.Performance, Budget and GovernanceOwn the global marketing budget and allocate investment according to market opportunity and performance.Establish consistent reporting, attribution and campaign measurement across countries.Review performance regularly and redirect spending where returns are strongest.Ensure marketing communications meet applicable advertising, privacy and telecom requirements.