Content Marketing Executive
Centre People Appointments · London Area, United Kingdom
Tailor my CV for this job — freeContent Marketing Executive-Content Marketing / B2B & B2C / Digital Marketing-A well-established Japanese financial services company is seeking a Content Marketing Executive to join its European team in London.The role will support the development of an insight-led, content-driven marketing approach across B2B and B2C audiences. You will create written, visual, and derivative content across digital, social, editorial, sales, and event channels, while working closely with marketing, commercial, compliance, and international teams.The ideal candidate should have experience in digital marketing and content creation, with writing, visual storytelling, SEO, and project coordination skills.(Ref: CC47738 - Please include this when making any enquiries.)Main ResponsibilitiesWrite thought leadership, case studies, whitepapers, interviews, newsletters and other B2B contentCreate and adapt B2C campaign content across digital and offline channelsApply SEO, GEO and AI-discovery principles to improve content discoverabilityRepurpose content into social, email, FAQ, infographic, presentation and sales enablement assetsCreate illustrations, diagrams, icons, infographics and other visual storytelling assetsCoordinate content review, approval and version control with internal teams, agencies and international stakeholdersMonitor content performance and support marketing reporting and KPI trackingIdeal CandidateMinimum 3 years’ experience in digital marketing and project supportExperience writing B2B content, thought leadership, newsletters, LinkedIn posts, or sales support materialsExperience with paid social media, email marketing, content marketing, and project coordinationUnderstanding of SEO and CMS, with experience creating or briefing visual contentExperience using tools such as Power BI, Semrush, Canva, Adobe Creative Cloud, and Microsoft 365Strong content design, visual storytelling, and communication skillsExperience using generative AI tools in a structured and quality-controlled wayPrevious experience in payments, fintech, B2B marketing, travel, retail, hospitality, or international business requiredBusiness proficiency in English; Japanese language skills would be advantageousConditions
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