Content Specialist

SEO & Content Assistant – Premium Lifestyle Brand📍 Based in Hayes, Middlesex / West London£35k basic salary.Join a leading global lifestyle brand at the forefront of innovation and design.We’re a premium, growth-focused lifestyle brand with a strong presence across retail, eCommerce, and branded stores. Our products are recognised for their exceptional quality, innovative design, and ability to enhance everyday life.Operating as part of a major international group, we partner with some of the UK’s best-known retailers and continue to invest heavily in our UK marketing and digital development. With an annual marketing spend of £10 million, we’re now seeking a proactive and creative SEO & Content Assistant to join our Hayes head office.The Role: SEO & Content AssistantReporting to the Marketing and DTC Director, you’ll support our Marketing and eCommerce teams in creating, managing, and optimising content across our website, product listings, blogs, brochures, and email campaigns.With a particular focus on content creation and on-page SEO, you’ll help ensure our digital content is accurate, engaging, and easy to find — attracting relevant traffic and helping turn website visitors into customers.This is a hands-on, varied role within a collaborative team, ideal for someone with strong writing skills, experience creating digital content, and a good understanding of SEO who wants to develop within a premium consumer brand.

Key Responsibilities

• Write, edit, and optimise engaging website copy, product descriptions, landing pages, and blog content, balancing brand tone with SEO best practices.
• Support the implementation of keyword strategies, working closely with our SEO agency to improve organic search visibility.
• Optimise meta titles, meta descriptions, and on-page content to support search rankings and customer engagement.
• Co-ordinate the creation and publication of blog content, ensuring it is relevant, informative, and aligned with customer search interests.
• Upload and maintain product listings across our website and third-party marketplaces, ensuring descriptions, imagery, and specifications are accurate and consistent.
• Check website and third-party content for accuracy, brand consistency, and compliance with UK requirements, liaising with relevant teams for approval.
• Assist with content for email campaigns, brochures, promotional banners, and seasonal landing pages.
• Support product launches and promotional campaigns, including checking and testing website content before updates go live.
• Use Google Analytics and other reporting tools to monitor content engagement and product performance, identifying opportunities for improvement.
• Support A/B testing and content improvements alongside our external agencies.
• Use approved AI tools to support content development, applying careful editing and fact-checking to maintain quality and accuracy.
• Work closely with Marketing, eCommerce, Training, Inventory, Customer Service, and international colleagues to keep product information accurate and up to date.About You:
• Previous experience in a content, copywriting, eCommerce, or digital marketing role, with a strong emphasis on writing and editing.
• Excellent written English, with the ability to create clear, engaging, and commercially focused content.
• A good understanding of SEO principles, including keywords, metadata, and on-page optimisation.
• Experience uploading and editing content through a content management system (CMS); familiarity with Salesforce or Marketing Cloud would be an advantage.
• Strong attention to detail, with confidence proofreading copy and checking product information for accuracy.
• Familiarity with Google Analytics and an interest in using data to improve content performance.
• Basic knowledge of HTML/CSS would be beneficial.
• Experience using image editing tools such as Photoshop or Canva would be an advantage.
• An understanding of user experience and conversion optimisation would be useful.
• Strong organisational skills, with the ability to manage multiple tasks and meet deadlines.
• A proactive, adaptable approach and confidence working collaboratively with colleagues and external agencies.
• Proficiency in Microsoft Office.Why Join Us?This is a fantastic opportunity to develop your SEO and content skills within a premium lifestyle brand that values creativity, collaboration, and innovation. You’ll gain exposure to a well-established eCommerce business, work alongside experienced marketing professionals and specialist agencies, and see the impact of your content on customer engagement and online sales.If you’re a confident writer with an eye for detail, a good grounding in SEO, and a passion for creating content that helps customers make informed choices, we’d love to hear from you.Keywords (for job board optimisation):SEO Assistant, Content Assistant, SEO Content Assistant, Digital Content Assistant, eCommerce Assistant, Content Executive, Junior Copywriter, SEO Copywriter, Content Marketing, On-Page SEO, Website Content, Product Content, Blog Writing, Keyword Optimisation, CMS, Salesforce, Marketing Cloud, Google Analytics, Canva, Photoshop, Digital Marketing, Premium Brand, Consumer Goods, Marketing Jobs Hayes, Marketing Jobs Middlesex, Marketing Jobs West London.