Content Specialist / Strategist

Requirements (Must have & good to have) What You’ll Bring5–7 years in content strategy, SEO or organic growth — agency, consulting or in-house.Demonstrable track record moving organic traffic and conversion through category and topic strategy, not just execution.Strong SEO fundamentals: intent mapping, keyword and topic research, content architecture, on-page optimisation, technical SEO literacy.Working knowledge of GEO / AI-led discovery — how content shows up in AI Overviews, chat surfaces and answer engines, and how to build for it.Hands-on with GenAI content tooling, with a clear point of view on when to use it, when not to, and how to keep quality high.Comfortable with performance data — GA4, Search Console, ranking tools — and confident translating data into content decisions.Multi-market or APAC experience preferred; comfortable with localisation trade-offs and working across time zones.Strong stakeholder skills — briefs writers, aligns with paid and CRO teams, secures regional sign-off, moves work forward without escalation.