Country Freight Forwarding Sales Manager (Hong Kong)

Key Responsibilities1. Sales Strategy & Business DevelopmentDevelop and execute country sales strategy aligned with regional and global objectives.Identify new business opportunities across Air Freight, Ocean Freight, Contract Logistics, and Multimodal solutions.Expand the customer portfolio with a focus on strategic verticals (e.g., retail, technology, industrial, healthcare).Conduct market research to understand competitive landscape, pricing trends, and customer needs.2. Customer Relationship ManagementBuild and maintain strong relationships with key clients, including global and regional accounts.Lead high‑value negotiations, bids, and RFQ/RFP processes.Ensure exceptional customer experience through proactive engagement and issue resolution.3. Sales Team LeadershipLead, coach, and develop the country sales team to achieve individual and team targets.Set KPIs, monitor performance, and drive a high‑performance sales culture.Provide ongoing training on products, pricing, value‑selling, and industry developments.4. Financial & Commercial ManagementOwn the country sales budget, revenue goals, and gross profit delivery.Ensure profitable business acquisition through disciplined pricing and margin management.Coordinate closely with finance and operations to validate costing, feasibility, and risk assessments.5. Cross‑Functional CollaborationWork with operations, customer service, and product teams to ensure smooth onboarding and retention of accounts.Collaborate with regional product heads to align on capacity, service levels, and pricing strategies.Support digital product adoption and customer-facing technology initiatives.6. Reporting & AnalyticsTrack sales performance using CRM tools and prepare monthly/quarterly business reviews.Provide accurate sales forecasts and pipeline visibility to senior management.Analyze sales metrics to identify gaps, risks, and opportunities.Qualifications & RequirementsEducation & ExperienceBachelor’s degree in Business, Logistics, Supply Chain, or related field.8–12+ years of experience in freight forwarding sales, including leadership responsibilities.Proven track record in selling Air/Ocean freight and integrated logistics solutions.Skills & CompetenciesStrong negotiation and strategic selling skills.Deep understanding of international trade, INCOTERMS, and global logistics.Excellent communication, presentation, and stakeholder management skills.Ability to work in a fast-paced, cross-cultural environment.CRM proficiency (Salesforce, HubSpot, or similar).PreferredExperience in APAC markets or multinational logistics companies.Existing network of global and regional freight forwarding customers, especially in High Tech, Semiconductors, Electronics and Aerospace verticals on Transpacific and Intra-Asia lanes.Knowledge of e‑commerce logistics or digital supply chain solutions.