Creative Consultant

G Squared is on the hunt for an ambitious Creative Consultant looking for a growing agency to take their career to the next level. Someone with strong experience with social and digital creative, capable of ideation, briefing, client comms and creative review/refinement.As a Creative Consultant, you'll work closely with our paid media team to ideate and deliver impactful creative for use across digital channels we manage.Creative strategy: Develop creative recommendations across Meta, Google, TikTok and YouTube, aligning messaging, formats and concepts with campaign objectives and funnel stages.Social media management: Put together content calendars containing both client-provided and agency-produced creative, including copywriting, scheduling (Facebook, Instagram, LinkedIn, TikTok) and reporting to clients.Research & insights: Conduct creative audits, competitor reviews and audience research to identify opportunities and inform campaign direction.Concept development: Develop campaign ideas, hooks, messaging matrices and copy variations for always-on activity, product launches and promotional campaigns.Designer briefing: Prepare clear briefs covering the objective, audience, key message, visual direction, copy, references, formats and deliverables.Creative oversight: Guide designers, animators and editors through production, providing actionable feedback and reviewing assets for brand consistency, accuracy and platform requirements.Creative testing: Build testing plans across concepts, hooks, formats and messaging, partnering with paid media teams to evaluate results and prioritise iterations.Performance analysis: Turn creative performance data into practical recommendations for new concepts, refreshes and optimisation.UGC & creator content: Recommend suitable creators and develop briefs, scripts and content angles aligned with the brand and campaign goals.Client presentations: Present creative strategies, concepts and performance learnings, explaining the rationale and managing feedback through approval.Delivery coordination: Manage creative priorities, timelines and approvals with internal teams to support campaign launches.What we are looking forExperience in creative strategy, paid media or digital marketing.Strong understanding of paid social creative, audience behaviour and full-funnel messaging.Understanding of organic social and how to achieve cut through on Facebook, Instagram, LinkedIn and TikTokAbility to translate performance data into clear creative recommendations.Strong copywriting, briefing, presentation and stakeholder management skills.Experience collaborating with designers, video editors and content creators.Ability to manage multiple brands and projects while maintaining creative quality.Why G Squared?G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified.Perks:Hybrid workingPurpose-built office in Chippendale with breakout zones and collaboration spacesComprehensive training through our partnership with Sydney UniversityPaid parental leave + holiday bonusRegular team events with a genuinely fun crewAwards:Winner – Best SEO Campaign, APAC Search AwardsFinalist – Specialist Agency of the Year, Mumbrella Awards 2022Finalist – Marketing Agency of the Year, AMI Awards 2025, 2022Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.