Creative Director

Role overviewWe are seeking a Creative Director who can build distinctive brand and campaign ideas and bring them to life across film, digital, social, print, outdoor, and on-ground experiences.The role requires a strong design foundation, exceptional visual judgment, and deep hands-on experience with AI tools for still imagery and video. The successful candidate will lead a multidisciplinary creative team while staying close enough to the work to shape concepts, direct execution, and raise the quality of every output.Key responsibilitiesCreative strategy and campaignsTranslate brand strategy, customer insight, and business priorities into compelling creative platforms and integrated campaigns.Lead creative development for project launches, brand campaigns, product storytelling, events, and ongoing marketing communications.Establish a clear idea and visual language for each campaign, then adapt it effectively across channels and formats.Present creative recommendations to senior leadership with a clear rationale for the concept and its execution.Design and production leadershipDirect the creation of key visuals, identities, films, social content, digital ads, brochures, presentations, outdoor advertising, and event assets.Set standards for art direction, typography, composition, colour, imagery, motion, and finishing.Lead and mentor designers, motion artists, editors, and other creative talent; provide precise briefs and actionable feedback.Direct external agencies, photographers, filmmakers, production studios, and specialist partners when required.Review work through to final delivery, ensuring accuracy, consistency, and production quality.AI-led creative developmentUse AI as a core part of the creative workflow, from concept exploration and storyboarding to the creation and refinement of stills and video.Demonstrate strong hands-on capability with Google Flow and Kling AI, along with relevant tools such as Adobe Firefly, Midjourney, and Runway.Direct image-to-video and text-to-video workflows, including shot planning, camera movement, continuity, character consistency, and visual realism.Combine AI-generated assets with design, retouching, compositing, motion graphics, and editing to create finished campaign work.Evaluate new tools and establish practical workflows that improve creative quality and turnaround time.Ensure AI-created visuals accurately represent approved brand and project information.Qualifications and experienceBachelor’s degree in Design, Visual Communication, Fine Arts, Advertising, or a related field. A strong body of work may be considered in place of a specific qualification.10–15 years of relevant creative experience, including substantial experience leading designers and integrated campaign work.A portfolio that demonstrates original ideas, strong art direction, and polished execution across both static and motion formats.Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro, or equivalent production workflows.Proven hands-on ability to create and direct high-quality AI-generated imagery and video; familiarity with tool names alone is insufficient.Strong understanding of branding, typography, visual hierarchy, storytelling, film language, and digital-first content.Ability to manage several high-priority projects, make sound creative decisions under deadlines, and communicate effectively with senior stakeholders.Preferred experienceCreative leadership for premium real estate, luxury, architecture, hospitality, or lifestyle brands.Experience developing launch campaigns across film, digital, print, outdoor, and experiential media.Experience building AI-enabled creative workflows within an in-house team or agency.Portfolio requirementApplicants should share a portfolio with at least three campaigns showing the original concept, their specific role, and final work across relevant channels. Please also include examples of AI-assisted stills and video, with a brief explanation of the tools used and how the outputs were refined for final use.