Creative Director

About EdiktedEdikted is a rapidly growing, trend-driven fashion brand redefining how the next generation discovers, engages with, and shops fashion. Built on creativity, individuality, and a deep connection to Gen Z culture, Edikted delivers bold, relevant, and accessible fashion through an innovative digital presence and expanding retail footprint.As we continue to grow our global brand, we are seeking a visionary, culturally connected, and results-driven Creative Director to lead our creative strategy, elevate our brand identity, and bring the Edikted vision to life across every customer touchpoint.Position OverviewThe Creative Director will be responsible for defining, developing, and executing Edikted's overall creative vision across digital, social media, e-commerce, retail, campaigns, and brand experiences.This individual will serve as the creative leader behind Edikted's visual identity, ensuring that all creative expressions are innovative, cohesive, culturally relevant, and aligned with our brand positioning and business objectives.The ideal candidate is a bold creative thinker with a strong fashion sensibility, a deep understanding of Gen Z consumer behavior, and the ability to translate emerging trends into compelling visual storytelling. This leader must balance artistic vision with commercial impact, delivering creative work that drives brand awareness, customer engagement, and business growth.Key ResponsibilitiesCreative Vision & Brand StrategyDefine and lead Edikted's overarching creative direction, ensuring a consistent and recognizable brand identity across all platforms and customer experiences.Develop and execute innovative creative strategies that strengthen brand positioning and resonate with Gen Z and emerging consumer audiences.Establish and maintain creative standards, visual guidelines, and brand storytelling principles.Partner with executive leadership to translate business priorities, seasonal strategies, and growth objectives into impactful creative concepts.Continuously evolve the brand's creative identity while maintaining its authenticity, relevance, and competitive differentiation.Identify emerging cultural movements, fashion trends, and creative opportunities that position Edikted at the forefront of the industry.Campaign Development & Art DirectionLead the creative concept, development, and execution of seasonal campaigns, product launches, brand collaborations, and promotional initiatives.Oversee art direction for photography, video production, editorial content, and integrated marketing campaigns.Direct creative execution across casting, styling, photography, set design, production, and post-production.Ensure campaigns deliver compelling storytelling while supporting product visibility, customer acquisition, and conversion objectives.Collaborate with marketing, merchandising, and product teams to develop creative concepts that highlight key collections and commercial priorities.Manage creative production timelines, budgets, and deliverables to ensure high-quality execution.Digital, Social Media & E-Commerce CreativeLead creative direction across Edikted's digital ecosystem, including its website, social media platforms, paid advertising, email marketing, and digital campaigns.Establish a distinctive and engaging visual language that reflects the brand's identity across digital channels.Collaborate with social media and influencer marketing teams to develop culturally relevant, platform-native content.Guide the creative development of short-form video, social-first campaigns, and emerging digital content formats.Partner with e-commerce and performance marketing teams to optimize creative assets for engagement, conversion, and customer retention.Leverage consumer insights, performance data, and market trends to continuously refine creative strategies.Retail & Omnichannel Brand ExperiencePartner with retail leadership and visual merchandising teams to translate Edikted's creative vision into compelling physical store experiences.Provide creative direction for retail campaigns, store graphics, signage, window displays, and experiential brand activations.Ensure consistency between the brand's digital identity and physical retail presence.Collaborate on store openings, special events, pop-ups, and brand experiences that strengthen customer engagement.Support the development of cohesive storytelling across all customer-facing channels.Creative Team Leadership & DevelopmentLead, inspire, and develop a high-performing creative team, including art directors, graphic designers, content creators, and other creative professionals.Establish clear creative expectations, workflows, and quality standards to drive accountability and operational excellence.Foster an innovative, collaborative, and inclusive creative environment that encourages experimentation and fresh thinking.Provide ongoing creative feedback, coaching, mentorship, and professional development opportunities.Oversee external creative agencies, production partners, freelancers, and vendors as needed.Manage creative resource allocation and prioritize projects to meet business needs and deadlines.Cross-Functional Collaboration & Business ImpactPartner closely with Brand, Marketing, E-Commerce, Merchandising, Product Development, Retail, and executive leadership to align creative initiatives with company priorities.Translate commercial objectives into creative strategies that support revenue growth, brand recognition, and customer engagement.Establish creative performance indicators and evaluate the effectiveness of campaigns and brand initiatives.Balance creative innovation with operational efficiency, budget considerations, and business priorities.Present creative concepts, strategic recommendations, and campaign results to senior leadership.Drive consistency, efficiency, and collaboration across the creative development and approval process.Qualifications & ExperienceRequired QualificationsBachelor's degree in Graphic Design, Art Direction, Fashion, Marketing, Visual Communications, or a related field, or equivalent professional experience.8+ years of progressive creative experience, including significant experience in fashion, lifestyle, beauty, retail, or consumer brands.3+ years of experience leading creative teams or overseeing multidisciplinary creative functions.Demonstrated success developing and executing high-impact creative campaigns across digital, social, e-commerce, and traditional marketing channels.Strong portfolio showcasing exceptional creative direction, brand storytelling, campaign development, and visual execution.Deep understanding of fashion trends, Gen Z culture, social media, and the evolving consumer landscape.Proven ability to translate creative concepts into commercially successful brand initiatives.Experience directing photography, video production, styling, and integrated creative campaigns.Strong knowledge of Adobe Creative Suite and contemporary creative production tools.Exceptional leadership, communication, presentation, and project management skills.Ability to thrive in a fast-paced, entrepreneurial environment with evolving priorities and ambitious growth objectives.Preferred QualificationsExperience within a high-growth, digitally native fashion or lifestyle brand.Experience leading creative strategy across both e-commerce and brick-and-mortar retail environments.Strong understanding of influencer marketing, creator culture, and social-first content development.Experience managing creative agencies, external production partners, and significant campaign budgets.Familiarity with performance marketing creative, A/B testing, and data-informed creative optimization.Experience supporting international brand growth or global marketing campaigns.Benefits IncludeHealth, Dental, and Vision insurance, plus 401(k)Paid Time Off (PTO)Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remoteEmployee discountSalary range: $200,000-$245,000