Creative Lead

Primary ResponsibilitiesDAILYInterpret approved briefs and create or adapt artwork for campaigns, social media, websites, presentations and print.Ensure all visual materials follow FIELD and Shelf Life brand guidelines and communicate clearly.Use AI-powered tools to support creative ideation, concept development, visual exploration, image generation and design production.Review design, photography and video outputs for visual quality, accuracy and brand fit before approval.Work with the Content Creator, Community Manager, Art Director, Vendors or agencies to align copy, formats, imagery and delivery dates.Integrate AI-generated assets into professional design workflows, ensuring consistency, originality and quality.Track ongoing creative requests, manage revisions and flag delays or missing approvals early.Save editable files and approved final assets in clearly organised shared folders.WEEKLYAgree creative priorities, campaign needs and deadlines with the Country Marketing Manager.Develop concepts, moodboards and design directions for upcoming brand and marketing activities.Coordinate creative reviews, allocate work and follow up on outstanding feedback.Prepare or oversee final artwork for planned content, activations, events and other marketing deliverables.Review published creative performance with the marketing team and identify improvements.MONTHLYContribute to the monthly campaign and content calendar, translating marketing plans into creative deliverables.Plan required photography, video and design assets with the wider team.Review brand consistency across key channels, update templates and organise the asset library.Share a brief summary of completed creative work, challenges and recommendations for the next month.Requirements & SkillsProven experience in graphic design, brand communication or a related creative role; experience guiding creative projects or teams is preferred.Strong portfolio showing brand identity, campaign design, digital content and production-ready artwork and visuals.Excellent understanding of typography, layout, visual storytelling and design for different formats.Confident using design software and preparing accurate artwork for digital and print delivery.Ability to organise multiple projects, give clear feedback, work with stakeholders and meet deadlines.Strong communication, attention to detail and willingness to work hands-on when needed.Experience in healthcare, consumer brands or multi-market campaigns is an advantage.Tools of useFigma - layouts, digital design and shared creative libraries.Adobe Creative Cloud - Photoshop, Illustrator and InDesignGoogle Workspace / Drive for briefs, shared files, review and documentation.CapCut - video editing and Content ProductionCanva - approved templates and quick adaptations where required.Generative AI & Ideation - ChatGPT, Gemini, ClaudeContentful - for relevant website updates and workflow visibility; access and responsibilities as authorised.Platforms & Brand TouchpointsInstagram, LinkedIn, Facebook, TikTok, FIELD and Shelf Life websites, in-app communications, email campaigns, presentations, events and printed brand materials. The Creative Lead supplies and oversees creative assets; publishing and community engagement remain with the relevant channel owners.