CRM Manager

About the RoleWe are seeking to appoint an accomplished and strategic CRM Manager to join one of our business entities. This position will be responsible for leading the development and execution of customer relationship management strategies that enhance customer engagement, strengthen loyalty, and support sustainable business growth through the effective use of data, analytics, and customer insights.In this capacity, the successful candidate will drive initiatives aimed at improving customer retention, maximising customer lifetime value, and elevating the overall customer journey. Working in close partnership with Sales, Marketing, Customer Service, and Technology stakeholders, the CRM Manager will leverage customer intelligence to optimise engagement strategies, enhance organisational effectiveness, and deliver measurable commercial outcomes.Key ResponsibilitiesDevelop and implement CRM strategies that support customer acquisition, engagement, retention, and revenue growth.Drive customer segmentation, audience targeting, and personalized communication initiatives based on customer insights and behavioural analytics.Lead the management, optimization, and continuous enhancement of CRM platforms and customer data ecosystems.Design and execute customer engagement programs, including loyalty initiatives, referral programs, and customer feedback mechanisms.Partner with Sales and Marketing teams to improve customer conversion, cross-selling, and up-selling opportunities.Analyse customer trends, behaviours, and performance metrics to identify opportunities for business growth and customer experience improvement.Ensure high standards of data integrity, governance, privacy, and compliance across all CRM activities.Prepare executive-level reports and dashboards, providing actionable recommendations to senior leadership.Champion CRM best practices and foster organization-wide adoption of customer-centric processes and technologies.Lead the development and execution of CRM strategies that enhance customer engagement, loyalty, and retention.QualificationBachelor's degree in Business Administration, Marketing, Data Analytics, or a related discipline.Proven experience in Customer Relationship Management (CRM), customer engagement, loyalty programmes, and customer lifecycle management.Mandatory experience within the automotive industry, with a strong understanding of automotive customer journeys, aftersales operations, customer retention strategies, and dealer network environments.Demonstrated experience in leveraging customer data and analytics to drive business performance and customer engagement initiatives.Hands-on experience with CRM platforms and customer data management systems.Strong stakeholder management and cross-functional collaboration skills.Ability to thrive in a fast-paced environment and lead continuous improvement initiatives.What We OfferCompetitive salary and benefits packageOpportunity to work with leading Japanese and Chinese automotive brandsA collaborative and growth-oriented work environment