Digital & Ecommerce Director (General Manager)

£120k p.a. | Kensington, London | Premium Beauty BrandThis is a business built on precision, from the treatment room to the checkout. Our client is a premium beauty brand with a clinic, an ecommerce channel and B2B distribution. They need a digital and ecommerce leader to step into the General Manager seat. You’ll own online performance directly and lead the head office team that runs the wider business. The role is based on-site in Kensington.Your New RoleOwn ecommerce performance in detail: conversion, average order value, retention and fulfilmentLead digital marketing strategy, user experience, stock flow and online executionManage the head office team across functions, with clear KPIs and accountability at every levelTake full P&L ownership, including budgeting, forecasting, margin and cost controlSet and deliver sales and profitability targets across clinic, ecommerce and distributionOversee B2B distribution, supply chain and stock planningReport to the Board with commercial clarity and digital insightProtect the brand at every touchpoint, online and in personYour TalentsYou lead with digital, think like a General Manager, and can evidence both.8 to 12+ years in senior roles, currently or recently as a Digital Marketing Director, Ecommerce Director or Head of EcommerceA track record of growing an ecommerce channel you were accountable for, with results you can quantifyP&L ownership, or significant commercial accountabilityExperience of leading teams beyond marketing, or a clear readiness to do soA background in beauty is strongly preferred; experience in wellness, luxury retail or premium consumer brands will also be consideredDecisive, structured and hands-on, and comfortable leading experienced teamsWhy ApplyThis is a genuine General Manager role built around a digital and ecommerce skill set. It offers Board-level influence, full commercial ownership, and a brand where digital drives the whole business. The salary is up to £120k, for a digital leader ready to run the business rather than a channel.