Digital Marketing & Data Executive

The OpportunityOur client, a highly regarded international law firm, is looking to recruit a talented and analytically minded Digital Marketing & Data Executive to join its established Business Development and Digital Marketing team.This is an exciting opportunity for someone passionate about digital marketing, data analytics, business intelligence and AI, who enjoys turning complex data into meaningful insights that drive business performance.Working within a collaborative and forward-thinking team, you will play a key role in developing marketing reporting capabilities, improving campaign performance and supporting the firm's continued investment in digital innovation and automation.Key ResponsibilitiesAnalyse digital marketing performance across paid media, email campaigns, social media, SEO and website activity.Design, develop and maintain interactive Power BI dashboards, providing valuable insights into marketing performance.Create automated reporting processes to improve efficiency, accuracy and data visibility.Monitor marketing KPIs, identify trends and provide actionable recommendations to optimise campaign performance.Utilise Google Analytics 4 (GA4) to analyse website traffic, user engagement and digital marketing effectiveness.Support audience segmentation, campaign forecasting and A/B testing to improve marketing outcomes.Work with multiple data sources to improve reporting accuracy, integration and automation.Support digital marketing communications, website updates and SharePoint content management.Collaborate with Marketing, Business Development and Technology teams to identify opportunities to implement AI and automation solutions.Translate complex datasets into clear, commercially focused reports and recommendations for key stakeholders.About YouWe are looking for a proactive and commercially aware individual who can combine strong analytical capabilities with an understanding of digital marketing.Essential Skills & Experience:Previous experience in digital marketing, marketing analytics or business intelligence.Strong experience using Microsoft Power BI, including developing dashboards and reports.Advanced Microsoft Excel skills.Experience using Google Analytics 4 (GA4).Good understanding of digital marketing channels, campaign performance and marketing KPIs.Excellent analytical, problem-solving and data interpretation skills.Strong communication skills, with the ability to present complex information clearly to stakeholders.Excellent attention to detail and the ability to manage multiple projects and deadlines.Desirable Experience:HubSpot, InterAction or Microsoft Dynamics CRM.Microsoft Power Platform and marketing automation tools.Data modelling, ETL processes and customer segmentation.SharePoint administration and content management.AI tools such as Microsoft Copilot and Claude.Python, statistical analysis or advanced data visualisation.Why Apply?This is a fantastic opportunity to join a prestigious international law firm that is investing in data-driven marketing, AI and digital transformation.You will have the opportunity to work with modern marketing technologies, collaborate with experienced professionals and contribute to projects that directly influence business development and marketing strategy.The role offers a supportive, innovative working environment with opportunities to further develop your technical and analytical expertise.