Digital Marketing & Web Development Specialist

Location: Dubai Media City, Dubai — on-siteEmployment: Full-timeSalary: Dependent on experienceWe’re looking for a hands-on Digital Marketing & Web Development Specialist to develop our Next.js websites, support PPC campaigns across advertising platforms, and turn website traffic into qualified enquiries and sales.You’ll use Claude Code to build and improve websites and landing pages, manage paid advertising, and collaborate with our existing Meta advertising specialist.Responsibilities

• Build, maintain, and improve our Next.js and React websites, using Claude Code as part of your development workflow.
• Create campaign landing pages and improve website speed, mobile usability, and conversion rates.
• Plan, manage, and optimise PPC campaigns across Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, and other relevant paid channels.
• Work alongside our existing Meta specialist on campaign delivery, testing, landing pages, and tracking, with clearly agreed responsibilities.
• Manage keyword research, audience targeting, bidding, budgets, ad copy, and retargeting.
• Set up and maintain Google Analytics 4, Google Tag Manager, advertising pixels, and conversion tracking.
• Connect website forms to CRM systems and marketing automation tools.
• Improve technical SEO, site structure, metadata, and indexing.
• Test landing pages, forms, and calls to action to improve campaign results.
• Report clearly on advertising spend, lead quality, cost per acquisition, and return on advertising spend where measurable.Requirements
• Practical experience developing websites with Next.js, React, JavaScript/TypeScript, HTML, and CSS.
• Proficiency with Claude Code, including reviewing, testing, and troubleshooting the code it produces.
• Experience working with existing codebases, Git, and website deployment workflows.
• Hands-on experience with Google Ads and Meta Ads, plus the ability to work across other PPC platforms.
• Understanding of campaign optimisation, conversion tracking, attribution, and landing page performance.
• Confidence using Google Analytics 4 and Google Tag Manager.
• Familiarity with APIs, CRM integrations, hosting, and domain management.
• Strong written and spoken English.
• Ability to work independently and collaborate effectively with marketing specialists.
• Availability to work on-site in Dubai Media City.Useful additional experience
• Vercel deployment and hosting.
• Tailwind CSS and responsive interface development.
• Meta Conversions API and server-side tracking.
• Technical SEO for Next.js websites.
• CRM systems, email marketing, and automation.
• Basic design skills and experience working with brand guidelines.How to applyPlease send your CV and a short introduction, along with:
• Two websites or landing pages you’ve worked on, ideally built with Next.js or React, explaining your contribution.
• Examples of PPC campaigns you’ve managed, including the platforms, objectives, and measurable results.
• A brief explanation of how you use Claude Code in your development workflow.
• Your current location, notice period, and salary expectations.Please remove confidential client information from your examples. Shortlisted candidates may be invited to walk through their work and complete a short practical assessment.