Digital Marketing Manager

Job Summary:Lead the digital marketing function, developing and executing full-funnel strategies to drive qualified leads, optimise marketing spend and support brand and sales objectives. Report to the Marketing Director and manage three Executives.ResponsibilitiesDigital Strategy & Campaigns: Plan and optimise integrated campaigns across Meta, Google, TikTok, SEO/SEM, social media, CRM, KOLs and automotive platforms, covering new model launches and always-on marketing.Website, Content & Branding: Oversee SEO, website optimisation, social media content, editorial calendars and brand consistency across both brands.Performance & Budget Management: Monitor campaign performance, manage media budgets, improve CPL/CPA and ROAS, and deliver actionable performance reports.Stakeholder & Partner Management: Collaborate with Product, Sales and Aftersales teams, and manage agencies, vendors and media partners.Team Leadership: Set KPIs, coach and review the output of three Executives covering digital campaigns, KOLs, partnerships, website and automotive media, creative design, POSM, brochures, motion graphics and video.Key Performance IndicatorsAchieve monthly and campaign lead targets while maintaining lead quality and optimising CPL/CPA.Meet or exceed CTR, conversion rate and ROAS targets.Improve website traffic, conversion rates, SEO rankings and organic visibility.Grow social media followers, engagement and content performance.Deliver timely, accurate reports that drive measurable campaign improvements.RequirementsBachelor's degree in Marketing, Mass Communication, Business or a related field.6–8 years of digital marketing experience, including 2–3 years in team leadership.Proven experience in performance marketing across Meta, Google and TikTok, with accountability for CPL, CPA and ROAS.Knowledge of SEO, website CMS, conversion rate optimisation, GA4, Google Tag Manager and Search Console.Experience in content strategy, KOL/influencer management, partnerships, creative agencies and media budget management.Strong analytical, leadership and stakeholder management skills, with the ability to work in a fast-paced, cross-functional environment.Excellent written and spoken English and Bahasa Malaysia; Mandarin is an advantage.Automotive, consumer durables or high-ticket retail experience is preferred.