Digital Marketing Specialist

Company Description Medicab Technologies is a cloud-based digital health provider focused on transforming healthcare services and operational processes. The company delivers end-to-end digital solutions designed to improve efficiency, patient experience, and clinical workflows. With a strong emphasis on data privacy, Medicab Technologies ensures secure handling and protection of sensitive health information. Team members work at the intersection of technology and healthcare, contributing to scalable solutions that support modern, connected care environments.Role Description This is a full-time, on-site Digital Marketing Specialist role based in Biratnagar. The Digital Marketing Specialist will plan, execute, and optimize digital marketing campaigns across various channels to promote Medicab Technologies’ products and services. Daily responsibilities include managing social media platforms, coordinating online marketing initiatives, monitoring web analytics, and creating data-driven reports to improve campaign performance. The role involves collaborating with cross-functional teams to ensure consistent brand messaging, developing content tailored to target audiences, and staying current with digital marketing trends and best practices relevant to the digital health sector.Qualifications Demonstrated skills in Digital Marketing and Online Marketing, including campaign planning and execution.Experience with Social Media Marketing for brand awareness, engagement, and lead generation.Proficiency in Web Analytics tools to track performance, generate insights, and optimize digital strategies.Strong Communication skills for clear, effective collaboration and audience-focused messaging.Ability to analyze data, draw actionable conclusions, and present findings to stakeholders.Familiarity with healthcare or technology sectors is an advantage.Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.Comfort working in an on-site environment in Biratnagar and collaborating in a diverse, inclusive team.