Digital Marketing Specialist

Gowan Auto, importer and distributor of multiple motor brands in Ireland, are seeking to appoint a Digital Marketing Specialist to support the Peugeot and DS Automobiles brands.Reporting to the Marketing Manager, the successful candidate will manage digital marketing activity across Peugeot and DS Automobiles. This is a varied role spanning website management, paid digital campaigns, CRM, customer journeys, connected services and digital innovation, working closely with our marketing team, dealer networks, external agencies and manufacturer teams.

Key Responsibilities

Website ManagementManage and update peugeot.ie, dsautomobiles.ie and associated dealer websites, ensuring product information, offers and campaign content are accurate and current.Develop website content and features in line with brand's identity and marketing objectives.Liaise with manufacturer digital teams and website providers on updates, technical issues and new functionality.Paid Digital Campaigns & Lead GenerationOptimise PPC and other paid digital campaigns across both brands in conjunction with our media agency.Monitor campaign performance, lead quality and cost per lead, recommending improvements to maximise effectiveness.Ensure campaign landing pages, creative assets and tracking support current offers and product launches.CRM & Customer JourneyPlan and oversee delivery of email campaigns and customer communications for Peugeot and DS Automobiles.Manage database quality and mailing lists in line with GDPR requirements.Work with CRM providers and dealers to support timely campaign activation.Report on CRM campaign performance.App & Connected ServicesKeep the MyPeugeot & MyDS apps up to date.Lead all Connected Services new feature rollouts.Customer Satisfaction (CSI)Coordinate new vehicle and aftersales customer surveys across both brands.Update survey content in line with manufacturer requirements.Analyse results and share reports and KPIs with dealers and internal teams.Analytics & ReportingMonitor website, paid media, CRM and lead generation performance using Google Analytics and other reporting tools.Produce regular reports with clear insights and practical recommendations.Monitor conversion tracking and work with agencies and providers to resolve reporting gaps.Support the Marketing Manager with quarterly board reports and other performance updates.Digital Projects & InnovationManage digital projects across both brands, coordinating suppliers, stakeholders, timelines and implementation.Work with the Marketing Manager to explore new technologies, platforms and channels.Support projects involving AI chatbots, finance calculators and improvements to customer engagement.Evaluate new tools and recommend opportunities to improve digital effectiveness and efficiency.Team & Dealer SupportWork closely with the in-house team to ensure digital content and creative align with brand campaigns, social media and PR activity.Manage day-to-day relationships with digital agencies and suppliers.Assist with the organisation and delivery of dealer conferences, product launches and exhibitions as required.Key Attributes:Relevant experience in digital marketing, with a track record of delivering campaigns and managing digital projects.A degree in Marketing, Business, Communications or a related discipline, or equivalent relevant experience.Experience using content management systems, ideally Adobe Experience Manager.Experience managing or overseeing PPS and paid digital campaigns, including Google Ads.Working knowledge of SEO, Google Analytics 4 and conversion tracking.Experience with CRM platforms and email marketing.A good understanding of GDPR and its application to customer data and digital marketing.Strong analytical skills, with the ability to turn performance data into actionable recommendations.Strong project management, organisational and communication skills.Excellent attention to detail and copywriting skills.An interest in digital innovation, AI and emerging marketing technologies.Automotive industry experience would be an advantage.