Digital Marketing Specialist – Lead Generation

About the RoleWe are looking for a creative and research-oriented Content Creator who can turn ideas, industry insights and business objectives into meaningful content. The ideal candidate should understand how to communicate a brand's perspective through well-written Instagram content, LinkedIn posts, blogs, website content, carousels and other digital formats.Key ResponsibilitiesDevelop content for LinkedIn, blogs, websites, social media and marketing campaigns.Research industry trends, audience interests, competitors and relevant topics.Write engaging long-form and short-form content that reflects the brand's voice.Work closely with design, SEO and marketing teams to develop content-led campaigns.Create content calendars and maintain consistent publishing schedules.Repurpose blogs and industry insights into carousels, short posts and other formats.Review content performance and use insights to improve engagement and reach.Ensure content is accurate, original, reader-friendly and aligned with business goals.Required Skills and Experience2–5 years of experience in content creation, content marketing or digital publishing.Excellent written English and strong editing skills.Experience writing LinkedIn content, blogs and website copy.Strong research, storytelling and content planning abilities.Understanding of SEO fundamentals, audience intent and social media engagement.Familiarity with tools such as Canva, Google Docs and AI-assisted research or writing tools.understand an audience and create content that sounds genuinely human rather than generic.