Director of Marketing

EmpaticaEmpatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.About The RoleAs Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.In addition, working together with other members from the Marketing Team you will be:Developing and implementing comprehensive marketing strategies - covering both organic and paid initiativesOwning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversionBuilding the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partnersOverseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficientlyManaging market research collection, analysis, and interpretation of market dataOverseeing team members and ensuring their objectives are reachedWorking closely with the Product team to produce marketing materials and programsUndertaking continuous analysis of the competitive environment and consumer trendsWorking closely with the Director of Communications to strengthen the company's market presenceEstablishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the teamRequirementsMust have:Solid knowledge of the digital health, medtech, or healthcare wearables industryDeep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA)Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated settingAbility to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners8+ years of marketing experience, including 3+ years in a managerial roleProven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economicsHands-on or leadership experience with demand generation tactics - lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automationStrong analytical skills: comfortable working with data to measure performanceExcellent written and spoken EnglishNice to have (we don't expect one candidate to have all of these):Experience in both B2B and B2C/B2B2C go-to-market modelsExperience marketing to clinicians, researchers, or patient communitiesWorking knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisionsProven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economicsHands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn)Benefits🧠 Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech💰 €80,000-120,000 (Italy) / $150,000-200,000 (US) gross per year, commensurate with the candidate's experience and background📈 Employee stock options - we want everyone who joins us to own part of the company and our success📍 We have offices in Milan City Center and Downtown Boston🏥 Health Insurance🏋️‍♀️ Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans🤍 Membership for mental health and wellness platforms🥗 Free healthy lunch every day🤓 Free Kindle and books🕰️ Flexible working hours🧑‍🎓 Personal learning and development budget👀 Much more.. Important notice for candidates:Job scams are increasing. Please stay alert when applying for any open roles.Always double-check the emails you receive. Make sure all communications come from official Empatica email addresses ending in @empatica.com. No other domain is authorized.