Director of Sales Marketing

DIRECTOR OF SALES & MARKETING (DOSM)Job SummaryThe Director of Sales & Marketing (DOSM) is responsible for developing and executing the overall sales and marketing strategies to maximize the resort's revenue, market share, and brand positioning. The role provides strategic leadership and direction to the Sales and Marketing teams, driving business growth through effective market segmentation, customer relationship management, and revenue optimization.By maintaining a strong understanding of the hospitality industry, market dynamics, competitor activities, and emerging business trends, the DOSM will identify new business opportunities, strengthen the resort's market presence, and ensure the achievement of budgeted revenue and business objectives.Key ResponsibilitiesSales Strategy & Business Development: Develop and implement comprehensive sales strategies to achieve budgeted revenue, occupancy, ADR, RevPAR, and overall business targets.Market Development: Identify and expand business opportunities across key market segments, including Corporate, MICE, Leisure, FIT, Wholesale, Travel Trade, Golf, and Online Travel Agencies (OTAs).Team Leadership: Lead, coach, and motivate the Sales and Marketing teams, ensuring clear objectives, effective performance management, and continuous professional development.Revenue & Market Intelligence: Monitor market trends, competitor performance, pricing strategies, and customer demand to identify business opportunities and support revenue optimization.Marketing & Brand Management: Oversee the development and execution of integrated marketing, digital marketing, social media, public relations, and promotional campaigns to enhance brand awareness and drive revenue.Key Account Management: Build and maintain strong relationships with key corporate clients, travel agencies, tour operators, strategic partners, and other business stakeholders.Budgeting & Forecasting: Prepare annual sales and marketing budgets, business plans, revenue forecasts, and periodic performance reports for management review.Distribution & Online Performance: Drive the performance of online distribution channels, OTA partnerships, e-commerce platforms, and direct booking channels.Cross-functional Collaboration: Work closely with the General Manager and Heads of Departments to align commercial strategies with operational capabilities and guest experience objectives.Performance Monitoring: Regularly review sales productivity, marketing effectiveness, business conversion rates, and departmental KPIs to ensure the achievement of commercial objectives.Qualifications & RequirementsBachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.Minimum 7 years of experience in Sales & Marketing within the hospitality industry, with at least 3 years in a senior leadership or managerial position.Proven track record in developing sales strategies, driving revenue growth, and achieving commercial targets in hotels or resorts.Strong knowledge of hotel revenue management, market segmentation, distribution channels, OTA platforms, and digital marketing.Established network of corporate accounts, travel agencies, tour operators, and key industry partners.Excellent leadership, communication, negotiation, presentation, and interpersonal skills.Strong analytical, strategic planning, budgeting, and forecasting capabilities.Proficiency in Microsoft Office applications and hotel sales, CRM, and revenue management systems.Good command of written and spoken English.