Email Marketing Specialist

CRM SpecialistWe are seeking a detail-oriented CRM Specialist to support the planning, execution, and optimization of customer marketing campaigns across email, SMS, and mobile channels. This role is ideal for someone with a strong analytical background who enjoys collaborating across teams and using data to improve customer engagement.ResponsibilitiesCoordinate the setup, review, and launch of CRM campaigns across digital messaging channels.Build audience segments and support automated lifecycle communications.Partner with creative, merchandising, finance, and marketing teams to deliver campaign initiatives.Develop and evaluate test plans to improve message performance and conversion results.Track campaign outcomes, identify trends, and share clear recommendations with stakeholders.Support reporting, forecasting, and budget-related activities for CRM programs.Help maintain quality assurance standards for customer communications.Use personalization strategies to create more relevant customer experiences.Stay informed on CRM, retention marketing, and digital engagement best practices.QualificationsBachelor’s degree in marketing, business, communications, or a related field preferred.1–2 years of experience supporting email, SMS, mobile, or digital marketing programs.Strong Excel and reporting skills; database experience is a plus.Comfort working with campaign analytics and performance measurement tools.Strong organization, accuracy, and attention to detail.Ability to manage priorities independently while collaborating with cross-functional partners.Clear written and verbal communication skills.Experience with Attentive is preferred