Event Manager

Job Description Influencer strategy and campaigns

• Build the influencer and ambassador strategy for each brand: RedRex (bodybuilding and new audiences), Challenger (accessible, mass fitness and wellness), Victor Martinez (premium athlete-led)
• Plan and run large micro-influencer campaigns for each brand, including product seeding and gifting
• Build creator activity for international markets, including the USA
• Set campaign goals, budgets and KPIs, and report results to the CMO Sourcing, contracts and relationships
• Identify, vet and recruit creators and athletes in Egypt and internationally, checking audience quality and brand fit
• Negotiate fees, agree deliverables and usage rights, and manage contracts and payments with the finance team
• Maintain a database of creators, ambassadors and talent, with performance data and relationship notes
• Manage ongoing ambassador relationships so creators stay engaged and on-brand Briefing and content approval
• Write creator briefs with the Social Media Managers and Copywriter, covering claims and compliance requirements
• Manage content approvals and make sure creator posts meet advertising disclosure and health-claim rules
• Pass approved creator content to the Social Media Managers for amplification and to the Designer and Copywriter for reuse in ads and web Events and activations
• Identify, plan and deliver events, expos, gym activations, athlete appearances and launch events across Egypt and internationally
• Manage event budgets, suppliers, venues, logistics, staffing and sampling
• Brief the Designer on event visuals and the Social Media Managers on live coverage
• Report on event return: leads, sales, content produced and brand reach Nature’s Rule and partnerships
• Support trade shows and manufacturer-focused events for Nature’s Rule, working with the commercial team
• Explore partnerships with gyms, federations, retailers and sports organisations Job Requirements Essential
• 2+ years in influencer marketing, talent management, event management or sponsorship, ideally in fitness, sport, nutrition or wellness
• Proven record running influencer campaigns and negotiating with creators and agents
• Strong commercial skills: budgets, contracts, and measuring return on spend
• A strong network in the Egyptian and wider MENA fitness and creator community
• Fluent English and Arabic, spoken and written
• Excellent organiser, able to run several campaigns and events in parallel
• Willingness to travel and to work evenings and weekends around events Desirable
• Experience with bodybuilding, gym or athlete communities
• Experience with influencer platforms and tracking tools
• International experience, ideally with US or UK creators
• Knowledge of advertising disclosure and supplement-claim rules