Founder brand & social media executive

de Savary International | Dubai, UAEPart-time preferred (3 days per week) | Full-time considered for the right candidateAbout de Savary Londonde Savary London is a contemporary luxury fashion brand specialising in statement leather, suede and outerwear.With an international e-commerce presence we are an ambitious, founder-led business with a strong creative identity.We are looking for a talented, creative and highly motivated Founder Brand & Social Media Executive to work directly alongside our founder in Dubai.This is a unique opportunity to help build and grow both an established fashion brand's social media presence and the personal brand of its founder.The OpportunityWe're looking for someone who lives and breathes social media, has exceptional creative instincts and understands what makes content resonate.You will help develop and execute the social media strategy for both the founder's personal platforms and de Savary London, with a particular emphasis on growing the founder's personal brand.You'll be involved in everything from developing creative ideas and filming content to analysing performance, planning campaigns and capturing the behind-the-scenes moments of running an international fashion business.This is a hands-on, varied role that also involves supporting the founder with day-to-day business and office activities.We are looking for someone who is ambitious, resourceful, organised and excited by the opportunity to make a real impact.Key ResponsibilitiesPersonal Brand Strategy & GrowthDevelop and execute a social media growth strategy for the founder's personal brand.Identify opportunities to increase reach, engagement and follower growth.Develop content pillars and recurring series around fashion, entrepreneurship, lifestyle and founder-led storytelling.Research trends, successful creators and emerging content formats.Create and manage content calendars.Analyse social media performance and proactively recommend improvements.Identify opportunities for collaborations, partnerships and personal brand development.de Savary London Social MediaHelp develop and execute the brand's organic social media strategy.Create content that reflects the brand's luxury positioning and visual identity.Plan and produce engaging Instagram Reels, Stories, TikToks and other social content.Capture product development, styling, launches, campaigns and behind-the-scenes moments.Work with the Marketing & E-commerce Manager to align social content with commercial campaigns.Support community engagement and audience growth.Content Creation & ProductionWork directly alongside the founder to film engaging and authentic content.Shoot and edit high-quality short-form videos.Develop creative concepts, scripts, hooks and captions.Capture spontaneous content throughout the working week.Organise and manage content assets.Schedule and publish content across relevant platforms.Support photoshoots, events and brand activations.Identify opportunities to repurpose content across personal and brand channels.Founder SupportSupport research and special projects.Be flexible and willing to assist with other reasonable business-related tasks in Dubai as required.About YouWe're looking for someone who is:Creative: You have a strong visual eye, excellent taste and an instinct for engaging content.Strategic: You understand how to grow social media accounts and build an audience.Proactive: You bring ideas, spot opportunities and take initiative.Hands-on: You are confident filming, editing and producing content independently.Organised: You can manage multiple projects, calendars and deadlines.Adaptable: You enjoy variety and are equally happy creating content or helping with practical office tasks.Personable: You are comfortable working closely with a founder and communicating with different people.Passionate: You have a genuine interest in fashion, luxury, lifestyle and entrepreneurship.Experience with Instagram, TikTok, CapCut, Canva and other creative tools is advantageous.Previous experience in social media, content creation or personal brand development is preferred, but we are open to exceptional emerging talent.We value creativity, initiative, personality and demonstrated ability over years of experience alone.What We OfferThe opportunity to work directly with the founder of an international luxury fashion brand.Creative ownership and involvement in personal brand development.The chance to help shape and grow two distinctive social media accounts.Exposure to fashion, entrepreneurship, events, content production and brand partnerships.A varied and entrepreneurial working environment.Opportunities to grow and develop alongside the business.Competitive compensation, dependent on experience and working arrangement.Location & Working ArrangementDubai, UAE.Ideally three days per week, working closely alongside the founder, with flexibility around shoots, events and business activities.Full-time employment will be considered for an exceptional candidate.The role is exclusive to the founder and de Savary London, rather than a multi-client freelance arrangement.How to ApplyPlease submit your CV and examples of content you have personally created.We would particularly love to see:Instagram or TikTok accounts you have managed or helped grow.Examples of Reels or short-form videos you have filmed and edited.Any personal brand or founder-led content experience.A short introduction explaining why this opportunity interests you.