General Manager (Brand Director) - FMCG/ Retail

Our client is seeking an accomplished General Manager (Brand Director) to lead the strategic development, commercial growth and overall performance of a well-known FMCG productThis is a high-impact leadership opportunity for a consumer-focused professional who can bring together brand strategy, marketing, product management, and retail operations to drive sustainable business growthAbout the General Manager (Brand Director) opportunity:Develop and execute the overall brand strategy, positioning and long-term growth roadmapLead integrated marketing campaigns to strengthen brand awareness, consumer engagement and market shareIdentify new market opportunities and translate consumer needs into product propositions.Drive operational excellence and consistency across retail and store operationsIdentify opportunities to improve operational efficiency, sales productivity and the overall customer experienceStrengthen after-sales service standards, customer support processes and service qualityDevelop and execute strategies to grow B2B channels, partnerships and key accountsDevelop CRM strategies to strengthen customer acquisition, engagement, retention and lifetime valueLead the development and growth of e-commerce channels in line with overall business objectivesDevelop and oversee integrated digital marketing strategies across relevant platforms and channelsUse analytics and performance metrics to optimize campaign effectiveness, customer acquisition and marketing ROIThe successful candidate will be responsible for shaping the brand's long-term vision, strengthening its market position, enhancing the customer experience and maximizing commercial performanceSkills and experience needed:The ideal candidate will be a strategic and hands-on leader with a strong track record in brand management, marketing and commercial business growth, preferably within FMCG or a related consumer-facing industrySignificant experience in brand management, marketing or commercial leadership, ideally at a senior management or director levelStrong understanding of the FMCG landscape, consumer behavior, brand building and go-to-market strategiesDemonstrated success in developing brands, driving revenue growth and improving commercial performanceExperience managing multiple functions, including marketing, product management, retail operations and digital channelsA forward-thinking mindset, with a strong appreciation for digital transformation, e-commerce, CRM and sustainabilityExcellent communication, stakeholder management and strategic planning skillsThe successful candidate will have the opportunity to make a tangible impact across the entire brand ecosystem, from product development and retail execution to digital engagement and customer experienceApply now to learn more!HyreWise is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees