General Manager Digital Marketing- Edtech/Education

Company Description Aimlay Pvt Ltd is a global education and writing support platform focused on empowering working professionals and experiential learners through accessible, flexible learning pathways. The company offers programs from Matriculation to PhD in collaboration with renowned universities worldwide, and also recognizes knowledge gained through real-world experience via options such as honorary doctorates and DBA programs. With over a decade of experience, Aimlay supports Ph.D. aspirants from admission to completion through strong global university partnerships and a dedicated counseling team. Headquartered in Delhi with counseling centers across the globe, Aimlay is committed to equitable, transformative education in alignment with SDG 4 and to building a vibrant community of doctorates and research-focused professionals.Role- Minimum 15 years in Digital Marketing (360 degree Digital Marketing)Develop and implement a holistic digital marketing strategy aligned with business goals and target audience behaviors.Lead and mentor a cross-functional team including SEO/SEM specialists, content marketers, social media managers, email marketers, and performance analysts.Proven experience in performance marketing, analytics, and data-driven decision making, using platforms such as Google Analytics, Google Ads, Meta Ads, and CRM systems.Experience in content and campaign management within Edtech or education domains, including learner-focused messaging and funnel optimization.Plan, execute, and optimize digital marketing campaigns across all channels: paid search, social media, display advertising, retargeting, and affiliate marketing.Solid understanding of brand management, online reputation management, and digital PR for education or professional learning services.Track and report on campaign performance, customer acquisition costs, conversion rates, and ROI using tools like Google Analytics, HubSpot, Tableau, etc.Relevant bachelor’s or master’s degree in Marketing, Business, Communications, or a related field; specialization or prior experience in Edtech/Education is highly desirable.Interested candidates can share their resume on: Surbhi.Jain@aimlay.com or call directly on: 9289550058 RegardsSurbhi Jain