Global Consumer Planning Lead - Hendrick's

Global Consumer Planning LeadHendrick's Gin | William Grant & Sons

Location: Dublin — x4/days per week in officeContract: PermanentReporting to: Global Head of Consumer PlanningEligibility: Dublin-based; current right to work in Ireland requiredTravel: Periodic, including priority marketsTHE OPPORTUNITYThis is a rare opportunity to shape the consumer planning agenda for one of William Grant & Sons' most iconic brands.

Reporting to the Global Head of Consumer Planning, the Global Consumer Planning Lead will work closely with the Global Brand Team to turn deep consumer understanding into the plans, priorities and assets that build brand and business value.The role carries real influence over how WG&S's core brands — including Hendrick's Gin — are positioned, communicated and brought to life globally, from brand summits and agency briefs to creative reviews and innovation.It is a hands-on role spanning consumer insight, brand strategy, creative judgement and stakeholder management — suited to someone equally comfortable interrogating the data and telling the story that comes from it.THE COMPANYWilliam Grant & Sons is a family-owned premium spirits company behind globally recognised brands including Glenfiddich, Grant's and Hendrick's Gin.The Global Marketing team combines ambitious brand-building goals with a close-knit, senior structure — this role sits at the heart of that team, working directly with the Global Brand Director and the wider brand leadership.KEY RESPONSIBILITIESLead consumer planning to shape global brand plans, priorities and assets.Build a common, inspiring base of consumer insight across global brand teams.Establish and develop the consumer target and opportunity in priority markets.Embed consumer understanding into brand positioning, identity and global communications.Ensure communications and innovation assets are insight-led and tested against agreed standards before launch.Lead ad hoc, growth-oriented research.Adhere to WG&S reporting and governance standards.CANDIDATE PROFILEProven track record in consumer or brand planning/strategy, gained in a leading agency (Strategy Director, Strategy Partner, Senior Planner, Strategist) or an in-house equivalent.Current beverage alcohol experience is an asset.A track record of turning consumer insight into brand plans and creative work that moved the business, not just delivered a report.A sharp storyteller who can make the complex simple, and who holds their own in direct, high-challenge conversations with senior stakeholders.Comfortable working across both data and narrative — able to spot the pattern in the numbers and tell the story that comes from it.A hands-on "doer" who goes beyond the brief rather than waiting to be asked.CONTACTThis search is being handled exclusively by Spirit Executive. Applications are reviewed on a rolling basis. To apply, or to arrange a confidential conversation before doing so, contact:John Robinson, Partner — John@Spiritexec.com · +353 89 473 7750Mark Burgess, Managing Director — Mark@Spiritexec.com · +353 86 207 2184All approaches are treated in strict confidence. No details are shared with William Grant & Sons without your prior consent.