Head of Creative

The OpportunityWhat if every campaign you created made the next one smarter?At Aigenc.ai, we’re building a new kind of advertising company where human creativity and AI intelligence work together to deliver better advertising, at a scale never possible before.Our proposition to brands is bold:Double your ROAS through Creative Diversity at Scale.We believe the future of advertising isn’t about producing hundreds of variations of the same idea. It’s about discovering more winning propositions for different consumers, needs and moments, and bringing them alive through exceptional creative execution.We’re looking for a Head of Creative who believes AI is not competition for human creativity. It’s the greatest enabler of it.Someone with outstanding creative taste, a sharp understanding of what makes advertising work, and the ambition to build an AI-native creative organisation.What You’ll Own1. Create advertising that winsLead the development of exceptional, high-performing creative across performance advertising, brandcampaigns, social content, influencer marketing and digital video.Deliver meaningful Creative Diversity across consumer personas, propositions, hooks, concepts, formats and executions.Balance breakthrough creative thinking with measurable business outcomes, including engagement, conversion and ROAS.Ensure every creative strengthens the brand while giving different consumers compelling reasons to choose it.2. Turn AI intelligence into exceptional creativeUse Aigenc.ai’s data-led consumer insights, winning creative patterns, propositions and AI-generated ad concepts as your starting canvas.Apply your creative judgment to challenge, refine, reimagine or reject AI recommendations when necessary.Bring the imagination, storytelling, cultural understanding, emotional intelligence and craft that elevate a good concept into outstanding advertising.Be hands-on with emerging generative AI tools while directing specialists who can bring ambitious concepts to life.3. Build an AI-native creative engineBuild and lead a multidisciplinary team of Creative Strategists, AI Creators and Finishing Editors.Establish workflows that combine creative strategy, generative AI production and human craft to deliver both speed and quality.Experiment relentlessly with emerging AI capabilities, tools and production techniques.Create a culture where creative excellence, curiosity, experimentation and commercial effectiveness reinforce one another.4. Make the system smarter with every campaignThis is what makes the opportunity fundamentally different.Every time you improve an AI-generated concept, make an alternative creative choice or override a recommendation, we want to understand what you changed and why.Work with our product and engineering teams to capture the reasoning behind meaningful creative decisions.Help translate human creative judgment into structured learnings that Aigenc.ai can use.Connect those decisions with subsequent advertising performance to understand what actually worked.Build a compounding Brand Memory so that future concepts, recommendations and executions become progressively more intelligent.Your creative genius should improve not only the advertising we produce today, but the intelligence behind what we create tomorrow.Who We’re Looking ForA brilliant creative mindExceptional conceptual thinking, storytelling ability, visual taste and an instinct for advertising that moves people.A portfolio demonstrating original ideas, outstanding execution and, ideally, measurable business impact.The ability to think across brand-building and performance marketing without treating them as competing disciplines.AI-first in mindset and practiceSomeone who sees generative AI as a creative multiplier, not a threat or merely a production shortcut.Hands-on experience with AI creative tools and workflows, with the curiosity to explore what’s next.The ability to distinguish between technically impressive AI output and genuinely effective advertising.Commercially sharpA strong understanding of how creative influences attention, engagement, conversion and advertising effectiveness.Comfortable using performance data to inform creative decisions without becoming formulaic.Obsessed with finding more winning ideas, not just producing more content.A builder and leaderAble to attract, inspire and develop exceptional creative talent.Excited by building new ways of working rather than inheriting traditional agency processes.Comfortable collaborating deeply with product, AI engineering, strategy and business teams.Open to having their own creative instincts tested by data and learning from the results."We welcome both established creative leaders and emerging AI-native talent. Your thinking, work and ambition matter more than your title or agency pedigree."How We’ll Measure Success> First, the creative outcomesAdvertising that delights clients and delivers stronger business results.More winning propositions and standout executions.Greater meaningful Creative Diversity without compromising brand consistency.Stronger client retention and confidence in Aigenc.ai’s creative capabilities.> Second, the system outcomesFaster delivery of high-quality, diverse creative.Human creative judgments captured and validated through performance.A Brand Memory that demonstrably improves the quality of future AI recommendations.A scalable creative organisation that becomes more effective with every campaign.