Head of overseas user acquisition

Job Description

1. Capable of working independently or leading a team to manage and optimize advertising campaigns for company products on overseas platforms (e.g., Facebook, Google, TikTok, etc.), with a focus on improving conversion rates and ROI.2. During the growth phase, rapidly capture market share and efficiently acquire high-quality users; during the stabilization phase, enhance user quality, reduce unnecessary costs, and extend the product lifecycle.3. Adjust and optimize strategies based on ROI metrics at different stages of the business.4. Develop and execute advertising strategies tailored to specific objectives, implementing granular management of user segments across different regions to maximize campaign performance.5. Monitor advertising data in real-time, analyze performance, and adjust strategies as needed—based on the current business stage—to ensure that key performance indicators (KPIs) are met.6. Collaborate with the design team by providing requirements and creative direction for ad assets; oversee the design and production process to ensure high-quality output.7. Regularly compile advertising data, draft performance analysis reports, and provide constructive recommendations for optimization.8. Track market trends and competitors' advertising strategies; analyze these insights to refine and improve internal campaign approaches.9. Explore new advertising platforms and promotional channels, and drive the implementation of new growth initiatives.

Requirements

1. Bachelor’s degree or higher in Marketing, Advertising, or a related field.2. At least 5 years of experience in managing campaigns on major overseas advertising platforms, with a proven track record of handling annual ad spends of over $1 million USD.3. Prior experience leading advertising efforts for overseas products—such as social networking or fintech apps—is highly preferred.4. Proficient in the operations and underlying mechanics of major overseas advertising platforms.5. Well-versed in the specific features and algorithms of various advertising platforms.6. Experienced in managing "ad fatigue" (creative wear-out).7. Skilled in developing advertising strategies, controlling costs, and optimizing ROI across different product lifecycle stages.8. Strong ability to deconstruct and synthesize insights from ad creatives.9. Highly responsible, self-motivated, goal-oriented, and possessing a strong capacity for continuous learning.