Insights Manager - Trade Marketing & Shopper

Build shopper understanding. Shape trade strategy. Drive growth.We're partnering with an iconic global FMCG business to recruit an Insights Manager - Trade Marketing & Shopper, offering the opportunity to turn shopper understanding and category data into impactful trade marketing strategies across EMEA.We're looking for someone who combines strong analytical expertise with commercial and marketing thinking — someone who understands what drives shoppers to purchase and can translate those insights into effective category strategies, customer plans and in-market activation.The RoleDevelop shopper and category insights to identify opportunities for growth, improve category performance and strengthen the business's position across EMEA.Analyse NielsenIQ and other syndicated retail data to understand category trends, shopper behaviours, purchasing patterns and market performance.Translate data and research into actionable recommendations that inform trade marketing strategies, customer plans, promotional activity and retail execution.Develop compelling presentations and insight-led stories for internal stakeholders, Sales teams, retailers and external partners.Lead shopper research projects from defining business questions and briefing agencies through to analysing findings and translating them into commercial action.Build a deeper understanding of shopper journeys, purchase drivers and barriers across different channels, markets and retail environments.Partner closely with Sales, Trade Marketing, Consumer Insights and Category Development teams to embed shopper insights into customer strategies and commercial planning.Identify opportunities to enhance shopper engagement, improve brand visibility and maximise the effectiveness of trade marketing investment.Manage relationships with external research agencies and data providers, ensuring insights and research deliver meaningful commercial value.Proactively identify gaps in shopper understanding, challenge existing thinking and shape future insight and trade marketing priorities across the region.About YouExperience in Trade Marketing, Shopper Insights, Category Insights or Customer Marketing, ideally within FMCG or a consumer-facing business.Strong NielsenIQ knowledge, with experience using syndicated retail data to understand category performance and inform commercial decisions.A solid understanding of shopper behaviour and how insights can influence retail strategy, customer plans and in-store execution.Highly analytical, with the ability to interrogate data, identify opportunities and turn findings into clear, commercially relevant recommendations.Experience leading research projects and working with external agencies or data providers.Excellent presentation and storytelling skills, with the confidence to communicate insights and influence stakeholders across different functions and markets.A commercially minded approach, with the ability to connect shopper understanding to business growth, brand performance and customer objectives.A proactive and collaborative individual who is comfortable working autonomously, challenging the status quo and helping shape the wider agenda.Experience with Kantar, Circana, IRI, dunnhumby or similar research and analytics platforms would be advantageous.If you're ready to turn shopper understanding into meaningful commercial impact within a globally recognised FMCG business, get in touch with The Advocate Group for a confidential conversation.The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. The Advocate Group is acting as an employment agency in relation to this vacancy.