International Social Media Manager

BettingJobs is partnering with a leading, fast-growing sports betting and online casino group to appoint an International Social Media Manager. Already live in multiple African markets, with Latin America and further launches on the way, the group runs large-scale campaigns with influencers, athletes, artists and some of the biggest events in its markets. This is a rare chance to shape the social voice of an ambitious, expanding brand.Reporting to the Marketing Director, you will own social media strategy across a growing portfolio of markets in Africa and Latin America. You will work remotely with local teams to bring your ideas to life, building brand awareness, engaged communities, acquisition and retention through content tuned to each country's sport and culture. It would suit a creative, self-driven social specialist who brings bold ideas and wants real ownership and visibility.

Responsibilities

Define and deliver the social content strategy across Facebook, Instagram, TikTok, YouTube, X, Telegram and LinkedIn in each marketConceptualise content and brief production teams through to publication, including copy, visuals, video, stories and livestreamsManage the editorial calendar around key sporting events and marketing campaignsCollaborate with creative teams, influencers, ambassadors, partners and digital mediaOversee daily community management and moderationDrive organic growth, virality and paid social strategyAnalyse performance and keep a close watch on trends, competitors and user behaviour

Requirements

3+ years in a similar role, ideally in iGaming, sports or entertainmentStrong knowledge of social platforms and their algorithmsUnderstanding of African markets, audiences and regulationsProficiency in content tools (Canva, CapCut, Photoshop) and analytics platforms (Meta Business Suite, TikTok Analytics)Creative, autonomous and proactive, with a passion for sport, betting and digitalFluent English; Portuguese is a strong advantageAble to manage activity across markets remotely