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Manager - Corporate Communications

Tata Play Ltd · Mumbai, Maharashtra, India

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We're seeking a driven PR professional to craft and execute impactful regional and national campaigns for Tata Play. This role demands a knack for generating buzz around brand initiatives, product/service launches, and tech innovations. Ideal candidates will excel at culling out compelling stories for sustained media buzz, possess a flair for writing consumer and corporate press releases, and have strong media relations, within trade and consumer media. Experience in LinkedIn management will be preferred.Media Relations-Develop and maintain relationship with journalists across India in identifiable media hubsMarket Visits – Planning and execution of media visits/ on-ground connect across relevant markets.Brand Positioning- Building the PR strategy basis launch calendarStrengthen brand perception & increase brand recall valuePromoting Brand and Digital CampaignsPositioning Tata Play’s products and servicesPublic RelationsLiaison with the PR agency for achieving the defined deliverablesDrafting articles, case studies, story angles etc; disseminate the right kind of info. Push for timely coverage of informationMedia intelligence and participation in industry storiesLiaise with various departments for newsworthy information which can be leveraged in the mediaEducation -master’s in public relations /mass mediaExperience - 6-8 years of experience in similar industry/ agency.