Manager - Digital Analytics, Insights & Optimization

Job DescriptionManager - Digital Analytics, Insights & OptimizationRole Purpose (One-Line Summary)Lead the digital analytics, AI-powered insights, experimentation, and personalization programs by managing a high-performing team that transforms customer data into measurable business outcomes.Role Overview: We are seeking someone who can lead a specialized team of professionals focused on digital analytics, business intelligence, experimentation, and website optimization. The role will be accountable for the successful strategy, execution & delivery of analytics reporting, actionable insights, conversion rate optimization (CRO), personalization initiatives, and AI-powered analytics solutions that help drive measurable business outcomes.The person will serve as the primary liaison between business stakeholders, marketing teams, product owners, and technical resources, ensuring that data-driven initiatives are prioritized, delivered on time, and aligned with organizational goals.

Key Responsibilities

Delivery LeadershipOwn end-to-end delivery of analytics, reporting, optimization, and personalization initiatives.Develop and manage roadmaps, sprint plans, and stakeholder commitments.Ensure timely execution of analytics implementation, dashboard delivery, experimentation programs, and optimization initiatives.Monitor delivery KPIs and proactively resolve risks, dependencies, and bottlenecks.Establish delivery governance, quality standards, and operational processes.2. Analytics & Insights ManagementOversee development and maintenance of reporting solutions across:GA4Adobe AnalyticsPower BIBigQueryAI-powered analytics platforms (Claude, LLM-based insights solutions)Ensure reporting frameworks provide actionable business insights rather than data-only outputs.Drive adoption of self-service reporting and executive dashboards.Partner with stakeholders to define measurement strategies and KPI frameworks.3. Data & Technology LeadershipEnsure effective integration and utilization of:Google Analytics 4Adobe AnalyticsBigQueryPower BIClaude AI / GenAI-assisted analytics toolsOptimizelyContentsquareGuide best practices for tracking, tagging, data quality, and governance.Support AI-driven analytics and insight generation initiatives.4. Experimentation & Optimization LeadershipLead the optimization and experimentation roadmap.Oversee A/B testing, multivariate testing, and personalization initiatives.Ensure accurate measurement of optimization outcomes and business impact.Drive a culture of data-driven decision making through experimentation.5. Stakeholder ManagementAct as the primary point of contact for business, marketing, digital product, and leadership stakeholders.Serve as trusted advisor to clients and business leaders.Present solution recommendations to executive stakeholders.Translate business objectives into measurable analytics and optimization programs.Present insights, performance trends, and recommendations to senior stakeholders.Manage stakeholder expectations and delivery priorities.Team Leadership: Provide technical leadership to specialist resources responsibleA. Analytics Reporting LeadGA4Adobe AnalyticsPower BIAI-powered analytics and reportingInsight generationB. Analytics Engineering LeadGA4 implementationBigQueryPower BIClaude Code and analytics automationC. Optimization & Personalization LeadOptimizelyCRO programsWebsite personalizationContentsquareExperiment reporting and recommendationsAdditional responsibilities:Conduct performance reviews and career coaching.Establish clear objectives and development plans.Foster collaboration and knowledge sharing across the team.Required Skills & ExperienceExperience10+ years of experience in digital analytics, optimization, consulting, or delivery management.5+ years leading analytics, experimentation, or digital marketing technology teams.Proven experience managing stakeholder-facing analytics and optimization programs.Technical ExpertiseStrong understanding of:Google Analytics 4 (GA4)Adobe AnalyticsPower BIBigQueryOptimizelyContentsquareConversion Rate Optimization (CRO)Website PersonalizationDigital Measurement FrameworksGenAI and LLM-powered analytics applicationsLeadership SkillsDelivery governanceProgram and project managementPeople leadershipStakeholder managementExecutive communicationRisk managementPrioritization and planningPreferred QualificationsBachelor's degree In computer science or Information technology. Master's or Analytics degree a plusExperience managing digital transformation or customer experience analytics programs.Preferred Certifications in: Google Analytics, Adobe Analytics, Power BI, Agile/Scrum, OptimizelyExperience leveraging AI and automation for analytics and reporting workflows.Consulting services delivery experience.What success Looks Like:Business problems are solved through integrated, scalable solutions rather than point implementations.Analytics, data, experimentation, and personalization work as a connected ecosystem.Teams are empowered with clear technical direction and architectural standards.New AI capabilities are effectively leveraged to accelerate insights and automation.Stakeholders view the role as a trusted advisor for all analytics and optimization initiatives.Analytics, optimization, and reporting capabilities are augmented through AI-powered automation and Claude MCP integrations, resulting in faster delivery, reduced operational effort, and increased business impact.