Marketing & Social Media Executive — Koala Picks

Company Description Koala Picks is a family-focused brand that offers a wide range of healthy and delicious snacks for children and parents. The company is committed to making better nutrition easy and enjoyable through convenient, wholesome snack options. Team members join a mission-driven environment that values creativity, learning, and positive impact on family lifestyles.Role Description The Marketing & Social Media Executive — Koala Picks is a full-time, on-site role based in Dubai, United Arab Emirates. Key ResponsibilitiesManage Koala Picks’ day-to-day presence across social media platforms, including Instagram, TikTok, Facebook and other relevant channels.Develop and manage the monthly social media content calendar in line with launches, campaigns, seasonal moments and business objectives.Create engaging social media content including Reels, Stories, short-form videos, static posts and campaign assets.Film and edit high-quality short-form video content for social media.Develop creative concepts, hooks, scripts and content ideas that strengthen brand awareness and engagement.Stay up to date with social media trends, formats, platform changes and emerging content opportunities.Work closely with the team on product launches, seasonal campaigns, collaborations, events and retail activations.Support e-commerce marketing across the Koala Picks website and online aggregators/marketplaces.Coordinate promotional campaigns, product launches, bundles and visibility opportunities with e-commerce partners.Monitor online product listings, campaign execution and promotional activity across aggregators.Support paid digital campaigns across platforms such as Meta and other relevant channels.Track and analyze both organic and paid marketing performance.Prepare regular marketing reports covering social media performance, engagement, reach, follower growth, website/e-commerce performance, paid advertising and campaign results.Translate data into clear recommendations to improve future content and campaigns.Coordinate with designers, photographers, influencers, agencies and external partners when needed.Support influencer and creator collaborations from outreach through execution and reporting.Requirements3–5 years of relevant marketing experience, preferably within FMCG, food, lifestyle, retail or e-commerce.Strong hands-on experience managing brand social media accounts.Proven experience in social media content creation.Excellent video editing skills and ability to create polished short-form content independently.Comfortable filming content using a phone or camera and understanding composition, lighting and storytelling.Experience working with e-commerce platforms, online marketplaces or aggregators.Experience supporting digital promotions and online sales campaigns.Strong understanding of organic and paid social media metrics.Experience creating marketing performance reports for both organic content and paid advertising.Familiarity with Meta Business Suite / Ads Manager and social media analytics tools.Strong written and verbal communication skills.Excellent organizational skills and ability to manage several campaigns and deadlines simultaneously.Creative, proactive and comfortable working in a fast-moving entrepreneurial environment. Arabic language is a plus.To ApplyPlease send your CV, along with examples of social media accounts, videos or campaigns you have worked on. A portfolio or links to previous content are highly encouraged.