Marketing Coordinator (On-site)

About Rare Plant FairyRare Plant Fairy is a rare plant company based in Detroit, MI. We started in 2020 selling a personal collection on Facebook Marketplace and have grown to ship to more than 100,000 customers from a 14,000 square foot facility with our own tissue culture lab. We are women-owned, bootstrapped, and still growing. Our founder was named EY Entrepreneur of the Year in 2025 and to Crain's Detroit 40 Under 40.About the RoleWe're looking for a hands-on Marketing Coordinator to own our email and SMS channel. Every week we run drops, promotions, and product launches, and you're the person who turns those into sends that go out on time, work correctly, and make money. This is an execution role with a real number attached to it — you'll be in Klaviyo and Shopify every day, and you'll know how your campaigns performed before anyone asks.Key ResponsibilitiesEmail & SMSDraft, build, and schedule weekly promotional email and SMS campaignsWrite subject lines and body copy for drops, sales, and product newsBuild and maintain automated flows: welcome series, abandoned cart, post-purchaseSegment and re-engage past customers and dormant subscribersOn-Site & Campaign SupportUpdate homepage banners, announcement bars, and landing page copy to match live promotionsKeep paid search messaging aligned with what's actually running (no hands-on ad management required)Maintain the promotional calendar so the team knows what's shipping and whenQuality & ReportingCheck every link, discount code, and preview text before send — zero-error standardReport weekly on open rate, click rate, and revenue by campaignFlag what's working and what isn't, with the numbers to back it upQualifications1+ years of experience in marketing, or a strong internship background; a degree in Marketing, Communications, or similar is a plus, not a requirementSharp writing — clear, specific, and free of typosComfortable in e-commerce tools — Klaviyo and Shopify experience is a big plus. If you haven't used them, show us you learn software fastWorking knowledge of email marketing, SEO, and paid search fundamentalsOrganized enough to hit weekly deadlines without being chasedCurious about the numbers — if a report looks wrong, you check it instead of shruggingPlant experience is not required. Interest in plants helps.BenefitsEmployee discount on plantsHealthcare reimbursementPaid time off (PTO)How to ApplySend your resume and a short note about one campaign or project you ran and how you knew whether it worked to careers@rareplantfairy.com.