Marketing Director

Job OverviewTake overall responsibility for establishing the global marketing system, developing marketing strategies, building brand equity, executing overseas marketing campaigns and managing lead generation for the Company’s CDMO business. Collaborate closely with BD, R&D and project teams to build the Company’s technical brand among global innovative biotech and biopharma clients and drive overseas business growth. Monitor market dynamics, competitor landscape and regulatory trends in Europe, the US and other overseas biotech markets, and deliver market insights to inform the Company’s capacity planning, technology platform development and business positioning.Key ResponsibilitiesMarketing Strategy Planning: Develop mid-to-long-term domestic and international marketing strategies, brand positioning, value propositions, pricing models and segment market entry plans based on the Company’s CDMO technology platforms and capacity footprint. Prepare annual marketing plans and budgets.Overseas Market Intelligence & Insights: Continuously track industry updates, financing activities, pipeline demands, competing CDMO offerings and regulatory changes including FDA/EMA requirements for overseas biotech and pharma companies. Compile regular market analysis reports to support decision-making for leadership, R&D and BD teams, and identify emerging business opportunities.Brand & Content Marketing: Build the overseas brand communication framework. Oversee bilingual technical whitepapers, case studies, promotional collateral, official website and overseas social media channels including LinkedIn. Plan and execute overseas scientific conferences, exhibitions, virtual technical webinars and roadshows to strengthen the Company’s technical reputation within the global biotech community.Lead Management & BD Enablement: Establish the overseas customer acquisition funnel. Manage lead sourcing, nurturing, handover and performance review. Develop standardized technical presentation slides, proposal assets and client-facing talking points to empower the BD team for technical discussions and C-level engagements with overseas clients.Channel & Ecosystem Partnerships: Maintain relationships with overseas industry associations, investment institutions, CROs, incubators and KOLs. Co-design co-promotion and technical collaboration initiatives to expand overseas outreach channels.Team & Process Management: Build and lead the marketing team. Establish marketing SOPs, event review protocols and lead ROI evaluation mechanisms. Align with corporate business objectives and take accountability for marketing ROI, brand visibility and qualified lead targets.Cross-Functional Collaboration: Work closely with R&D, process, QA/QC and BD teams to refine the Company’s differentiated technical strengths, address client pain points and maintain consistent external technical messaging.RequirementsEducation Background: Master’s degree or above in Pharmacy, Medicinal Chemistry, Bioengineering, Biotechnology, Pharmaceutical Engineering or other life science-related disciplines. Overseas study experience or full-time work experience in the overseas biopharma industry is mandatory, with solid familiarity with the European and US biotech ecosystem.Industry Experience: Minimum 8 years of experience in marketing, business development or technical marketing within the CXO/CDMO/pharmaceutical sector, including at least 3 years in a marketing management role. Proven track record of engaging overseas biotech and pharma clients, running international exhibitions and delivering overseas marketing projects.Core Competencies: In-depth knowledge of end-to-end CDMO CMC service models and drug development pipeline pain points, as well as primary FDA/EMA regulatory frameworks. Competent in market positioning, competitor analysis, technical marketing and brand content development.Language & Mobility: Fluent English as a working language. Capable of independently drafting technical documents in English, hosting overseas conferences and conducting technical discussions with international clients. Willing to travel frequently overseas.Soft Skills: Strong strategic thinking and data-driven mindset. Excellent cross-functional collaboration, reporting and team management capabilities, paired with sharp business acumen, technical comprehension and resource integration skills.

Preferred Qualifications

Previous marketing or BD experience at renowned international pharma companies or top-tier CDMOs; existing network within the overseas biopharma industry.