Marketing Executive

Job Responsibilities

MOBILE APP & LOYALTY PROGRAMLead planning and execution of integrated marketing campaigns, including tenant and partner collaborations, to grow the app's user base, increase footfall and drive sales.Oversee the loyalty app platform and CRM ecosystem, using data analytics to identify opportunities for customer acquisition, engagement and retention.Manage and upkeep the customer database, including registrations and leads generated from social media, website and roadshows.Stay abreast of retail and digital commerce trends through ongoing market research and competitive analysis.EVENT MANAGEMENT Plan, organise and execute campaigns & events (e.g. launches, corporate events, roadshows, exhibitions, festive events).Develop event concepts, themes and program flow.Prepare event budgets and monitor expenses to ensure cost control.Source, negotiate and coordinate with vendors, suppliers and contractors.Manage event timelines, checklists and project schedules.Oversee event setup, rehearsal and on-site operations.Handle troubleshooting and resolve issues during events.Prepare post-event reports and evaluation.ADVERTISING, BRANDING & CONTENTPlan and implement promotions, advertisements, social media and sales campaignsTo liaise with advertising agents / suppliers on preparation & placement of all marketing materials including social media ads.Ensure brand presentation is consistent and well-maintained across all platforms.Develop and manage compelling content across all marketing channels, with strong copywriting and proofreading standards in English.Requirments:Bachelor's degree in marketing or related field2 - 3 years of relevant experienceStrong analytical, communication, time-management and creativity skillsStrong ability to focus on customer/market and take initiative Experience with social media