Marketing Manager

About the CompanyOur client is a fast-growing Canadian fintech startup building technology that makes financial services more efficient, secure, and accessible for individuals and businesses. They’re looking for a Marketing Manager to shape their brand and drive customer acquisition.About the RoleYou’ll own marketing from strategy through execution: building the brand, running campaigns that bring in customers, and using data to keep improving results. This is a hands-on role in a fast-paced startup, ideal for someone who wants real ownership and visible impact.What You’ll DoStrategyBuild and execute marketing strategies aligned with company goalsDrive brand awareness, customer acquisition, and retention through targeted campaignsUse market research to understand trends and customer needsContentCreate content for the website, blog, social media, and email newslettersManage the content calendar and keep messaging consistent and engagingDigital MarketingOversee PPC, SEO, SEM, and paid social campaignsOptimize campaigns for ROI and track the metrics that matterBrand, Partnerships & PRMaintain and strengthen brand identity across all channelsMonitor industry trends and competitors to find ways to stand outBuild partnerships that expand reach and acquisitionManage PR and build relationships with media and industry influencersAnalytics & ReportingTrack marketing performance and deliver regular reportsMake data-driven decisions to improve outcomesWhat You BringBachelor’s degree in Marketing, Business Administration, or a related field (Master’s a plus)5+ years in marketing, ideally in fintech or a related industryStrong grasp of SEO, SEM, PPC, and social media marketingExcellent writing and storytelling skillsExperience managing marketing budgets and optimizing ROIAnalytical mindset and comfort with reporting toolsAbility to work independently and drive results in a startup environmentWhat’s On OfferFlexible/remote options (100% remote working)The chance to make a significant impact at a rapidly growing fintech