Marketing Manager (Pharmacy Retail)

Job Overview:The Marketing Manager - Pharmacy Retail will lead marketing for MPC / Health First’s pharmacy retail business, driving brand awareness, store footfall, customer acquisition, retention, and sales growth across OTC, wellness, skincare, and personal care categories. Plan and execute integrated marketing campaigns across pharmacy outlets, media, strategic partnerships, and in-store activations. Collaborate with Sales, Purchasing, and Suppliers on category promotions, product launches, and brand initiatives, while managing marketing budgets, agencies, and team performance to deliver measurable commercial results and ROI.

Key Responsibilities

Strategy and brand: Develop annual marketing and category plans, brand positioning, consumer insights and a coordinated campaign calendar.Integrated execution: Deliver ATL, BTL, PR, influencer, in-store and digital campaigns, launches and events across the retail network; ensure brand consistency.Commercial partnerships: Align promotions, trade marketing, supplier co-funding and brand-principal activations with sales, margin and category objectives.Financial stewardship: Own marketing budget, forecast spend, assess campaign ROI and reallocate investment based on performance.Leadership and governance: Manage agencies and vendors, lead and coach team members, monitor dashboards, and ensure approvals and healthcare advertising compliance.Qualification:Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Relevant professional certifications are an advantage.Strong knowledge of brand management, retail marketing, integrated campaign planning, consumer engagement, trade promotions, and in-store activations.Proven ability to manage marketing budgets, evaluate campaign effectiveness, and coordinate with agencies and external partners.Excellent communication, negotiation, stakeholder management, and team leadership skills.Good understanding of the UAE retail pharmacy market, consumer trends, and applicable healthcare advertising and promotional regulations.Experience:Minimum 5–7 years of relevant marketing experience in the pharmacy Retail sector preferably within the UAE.Proven experience in brand management, retail marketing campaigns, trade promotions, and in-store activations.Experience managing marketing budgets, agencies, supplier partnerships, and cross-functional stakeholders.Prior team management experience and strong knowledge of the UAE pharmacy retail market.