Marketing Planning Executive
Systems Limited · Lahore, Punjab, Pakistan
Tailor my CV for this job — freeSystems Limited is looking for a Marketing Planning Executive to Support key strategic business decisions through the demand planning process by providing clear understanding on drivers contributing towards short term & long-term volume & value growth. Provide in depth insights and foresights using internal and external sources for demand planning to meet business objectives.ResponsibilitiesAnalyze the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry. Support Forecast changes with local economic environment changes and their impact on business and competitor’s business KPIsUnderstand factors that drive business performance and inbuild to short term sales/demand planUnderstanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendationsSupport with deep dive analysis to understand market performance / trends to produce practical and strategic business insights along with recommendations for remedial actionProactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.Interpret and evaluate business performance in the light of competitor activities to support strategic and tactical decision-makingDrive industry analysis and trends including share and volume projections. This involves scenario development and analysis feeding business IBPM cycle.Align marketing deployment and activation activities to commercial requirementsPreparation of materials for the IBPM cycleRequirementsAt least 2-3 years of relevant workData analysis and interpretationAble to bring both an analytical attitude and a creative problem-solving approachPrevious experience in marketingKnowledge of data sourcesAdvanced knowledge of Excel, including proficiency in data analysis, modelling and forecastingExperience with Power BiGood presentation & communication skillsAbility to work with cross functionsDegree preferably in Statistics, Business analytics or MarketingStrong knowledge on multi-categoriesUnderstanding on the IBPM processCommercial Acumen